Online Fraud Protection: Proactive Steps for Data Safety
The advent of technology and the widespread use of the Internet have made communication and data transmission easier for the globally bound and aggressively competitive organizations. These organizations have made use of this feature and have deployed their critical applications over the Internet or corporate network for an easy and anytime access. However, besides being cost effective and ensuring business continuity, the web-based architecture also paves way for online frauds.
The growth of the digital era and e-commerce though comes with many opportunities on its platter, have also led to the growth of fraud techniques. Being spread across the globe through the Internet, this has become increasingly difficult to detect and prevent. Fraudsters put together their plans, pose as a vendors and use online networks to enable them conduct product counterfeiting and transferring cash from personal or corporate account. Though organizations are aware of fraudsters and their techniques, the lack of good online fraud detection solutions have tied them down. To curtail these issues, it thus necessary to take proactive steps towards fraud prevention. Online fraud protection thus has become vital for an organization. Using SaaS based online fraud protection solutions helps organizations monitor a number of suspected sites globally.
Unauthorized access into the network or applications leads to data theft. The hackers get an access to confidential data and critical business information leading to data corruption system instability and Intellectual property theft. Frauds being the industry’s biggest threat, the need of the hour now is to develop effective fraud detection software or solution. The SaaS-based anti-fraud software analyses and prioritizes each suspect based on the client criteria, number of product listed and sales volume. This analysis paves way to identify the anti-fraud targets. Besides detection, the use of comprehensive online fraud protection software would help organizations take proactive action against fraudsters, counterfeiters and grey marketers.
Major players in the IT industry along with professional other fields have designed and developed fraud detection solution which would help the organization through online fraud protection methods. These solutions will facilitate spotting of online fraud abuses through a comprehensive monitoring mechanism of the online auction sites, B2B and B2C marketing websites and web portals, which sell counterfeit items. Further, once detected, it would prioritize them on client basis thus allowing the organizations to identify their anti-fraud suspects. The online fraud detection software have in-built easy-to-use graphical dashboard which allows customizable, top level view of the offenders and their trend. The Internet has provided opportunities for the counterfeiters and gray marketers with numerous avenues to sell their goods. A solution to this counterfeiting problem is the use end-to-end anti-fraud solutions with advanced search technology, which would allow the clients to reach numerous global sources where traditional methods and other software solutions have failed.
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