Buying Mobiles Online: A Smart Option For The Smarter Look
The technological innovation and spread of the Internet has changed the world of business into a virtual one. With the most tech savvy generation as consumers, this virtual world riding high on profits during the festive and off-season too. Researches have shown that the e-commerce industry with online shopping portals is nearly touching the Rs.2800 crore mark. Such high returns were possible mostly from the rising sales of consumer electronics.
The online shopping stores have the benefit of been open to a large clientele irrespective of the season being festive or otherwise. This gives the options for the consumers looking for electronics products to browse through the various websites of the online shopping stores. Further, with the traditional Indian approach, people tend to buy something new every festive season. Moreover, with no shortage of festivities in India, people tend to electronic products, cloths or accessories to pep up the festive spirit.
A research on the online shopping trends has shown that consumers in the age group of 16-30 tend to buy mobiles online among all the electronic gadgets available. The next to follow is the iPods, DVD players speakers home theatre systems and Mp3 players. The sale of mobile phones and iPods alone add up to nearly 30% of the profit margin. Though in the earlier days when online shopping portals first came into existence, pizzas and books were the only products marketed from online stores.
The leading online shopping portal management does agree that the growth of the online electronic shopping store has seen a great jump in the recent years with the demand for electronic gadgets. This is so because buying mobiles from online shops gives the consumers the option of understanding the features of the mobile phones to the greatest extend. With most of the mobile phone brands existing online, they tend to give the complete description and features of the products. Further, with a number of visitors and existing consumers posting their reviews of the functioning and features, makes it easier for decision-making.
Further, with availability of the entire product range at comparatively low prices than the physical stores, the online sales seems to soar high. Besides, with flexible payment options such as equated monthly instalments, with minimum down payment, cash of delivery options , secured payment gateways like SSL encrypted credit card payments the consumers can order products without the fear of loss of a product or fraudster coming in way of the product delivery. These features have made online shopping for mobiles a feasible option for customers in distant corners of the country.
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