Made In China “processing?? Manufacturing?? Create A” Change
Made in China: the amount is more than the “core” enough
2004, China’s foreign trade exceeded 1 trillion U.S. dollars, increasing 35.7% over the previous year is equivalent to 2.3 times in 2001; which exports 593.36 billion U.S. dollars, imports 5613.8 U.S. dollars, the annual trade surplus of 31.98 billion U.S. dollars .
China is the world’s major appliance production and export base, microwave production accounted for 60% of the world; made in China
Washing machine 30% of the total world, accounting for 16% of refrigerators, air conditioners, 30%; with the continuous flow of foreign capital, as close to the “Made in China”
Label Home appliances pouring out, “China” more and more loudly, “China” is becoming the world’s many producers, merchants, consumers can not do without the goods every day. In terms of product output value, China is the world’s 4th largest industrial base, behind the United States, Japan and Germany. Some people say that China has become a huge manufacturing center and the procurement centers. China is increasingly becoming a part of the world stage. In a series of inspiring figures are hidden behind the concern of worry, some experts pointed out that the lack of core technology is the Achilles heel of China’s manufacturing industry, the core and key technologies mainly rely on imports, the national economy and the equipment needed high-tech industry has become dependent on imports. According to statistics, China’s investment in equipment in recent years, the 2 / 3 dependence on imports, 100% fiber-optic manufacturing and equipment, integrated circuit chip making equipment 85%, 80% oil-chemical equipment, industrial equipment cars, numerical control machine tools, textile machinery, offset printing device 70% were occupied by imports. The fact that a large number of warning us away from the manufacturing center of China is still far, we have no reason to self-expansion.
In the just-concluded Two On how to “Made in China” into the country “Made in China” again become the focus of topics on behalf of, Chinese Academy of Social Sciences Academic Committee Yang Shengming holds that: a lot of investment, excessive focus on processing and manufacturing sectors, resulting in the cost of economic growth high costs of big. Although many of the world famous brand, can be produced in China, but only the processing and assembly line, the profit is low, more and more trade friction. Both sides of the high-end R & D and marketing to foreign control, we are among the lowest part. Processing of our secret and not good, big but not strong, the lack of “core.”
Measure in China are not competitive, it is important not to see the number of shoes sold, T-shirt, the number of microwave ovens and air-conditioning, but the number of profit making, which requires use of advanced manufacturing technology to “physical health bone, “from the multinational companies for processing, development of technology for the use of foreign seize the international market, foreign capital utilization of foreign capital should not be used against.
Future Chinese appliance manufacturing industry going? This is a process that involves the fate of Chinese industry topics. Recently, the leader in China, the global microwave oven king?? Guangdong
Glanz Group held in its internal trade summit invited industry experts, economists, media representatives on this hot topic to start a big discussion.
Three kinds of manufacturing types: dumbbell-shaped, olive, Monkey King Bar Type
Industry experts, manufacturing division is the industry value chain, vertical division of labor, the industry can be roughly divided into three main areas of value creation activities: R & D, production, sales and service. Production processes can be divided into general
Parts The core manufacturing and technology-intensive parts manufacturing. TNC transferred first to the general components manufacturing and assembly, generally the first part of the transfer of production activities. Chinese home appliance industry from the perspective of the development, the Chinese home appliance manufacturers in three forms:
One dumbbell?? Processing plant model, that two large, intermediate small, production in China, R & D and sales overseas, which is typical of multinational companies set up in China, “migratory” enterprise, they targeting the Chinese cheap labor and production costs, the lower reaches of China as its manufacturing base, the location of the industrial chain plant location is “processing and assembly,” the most end of the name of their products are “Made in China”, but precisely is “made in China.”
Second, olive?? Production manufacturing model, that is, the middle part large, no brand, no R & D and sales professionals on behalf of the style but do OEM (original equipment manufacturer), which is typical of beads Delta, the Yangtze River Delta that are not brands, not sales and services network “order type” enterprise, the company’s fate rests in the hands of others, as long as the upper reaches of a pumping alone, the results for the sharp drop.
Third, Monkey King Bar type?? Base center model, which can be extended to bend up and down through the agile manufacturing enterprise, they have their own brand and sales network, to master the core technology, independent research and development, have independent intellectual property rights, its typical representatives to
Huawei Galanz represented by the Pearl River Delta
Private enterprise They are in R & D in China to China, China Business, China has created a road.
To Galanz example, Galanz 26 years of development history is a microcosm of China’s home appliance industry: the early 90s, microwave production lines imported from Japan, adhere to walking on two legs, OEM simultaneously create brand strategy?? famous brand in domestic market, the OEM to do overseas markets, industry moved in, the product go out and become bigger and stronger, the formation of “Glanz-made world famous,” the base center, just a dozen years passed the West Century Road, multinational corporations, from the introduction of technology?? to technology to improve?? to the technology creates. Currently, Galanz already know microwave ovens, air conditioning, small appliances and other products, core technologies, such as the microwave oven magnetron technology, application and registration of patents and intellectual property rights owned nearly a thousand products, particularly light in recent years R & D support surgery, has become the world’s vane and navigation appliances, home appliances market in the world set off a wave “light whirlwind.”
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