China’s Golden Week Of The Major Brand Projectors Welcome Challenge Goal
Projector Industry in China has been running for 10 years, Sell Number of more than 20% annually to maintain the growth rate, especially in 2009 reached 28% growth rate. According to ZDC data analysis, market capacity in 2010 reached 100 million more than the growth rate was 26.4%. 2010 Projection Machine sales of major brand launched a challenge to the goal, it certainly set off the projector market share battle. It is understood that the market capacity of fewer than 100 million Chinese projector market gathered numerous international brands, but do not have a brand’s market share of over 10%. This year, Hitachi, NEC , Seattle, BenQ , Samsung launched six brands of over 10 million units have annual sales targets, growth is expected to have in more than double the market share of a large-scale battle begins.
It is understood that on March 11, Samsung, Samsung held in Beijing Projector National Assembly channel management, announced a 10 million sales target. Xiang Tao Samsung product manager, said: “This figure is through our global and China Projector Expectations for growth, combined with Samsung’s own brand positioning, product line, and channel development set. “Faced with the rapid growth of the market, Samsung will launch in 2010 a more comprehensive product line, involving a total of 8 series of products to meet market demand. Meanwhile, Samsung Projector Product line will be fully covered by high, medium and low market, market, scale will become the focus of development. Samsung Projector Quietly coverage among different segments. 2010, Samsung Projector Have an ambitious sales target, based on Education Market, consumer market and individual market-round attack.
Recently, the Seattle jointly held with the National Digital Proxy Business Conference, issued the “sail plan.” At the meeting, Seattle, paragraph 60 shows the new, proposed the 14-million annual sales target. Xie Jing, chairman of Seattle, said Seattle in 2008 when the economic crisis still to increase investment, is to meet the market break out of this day. Seattle will rely on “creative concepts, original brand, Army operations, short focal King” four advantages, the massive victory to win the market. Xie Jing, said Seattle this year’s sales target has been developed under the detailed production planning, to ensure supply. Currently, Seattle has an annual output of 500,000 front of the stage cast, 60 million single class of light aircraft overall manufacturing capabilities in the enterprise management and quality control, strict implementation of the highest international standards. 2010, Seattle 3LCD optical engine production line machine will be put into production, which will become the Ricoh Seattle, the second ability to research and development production 3LCD optical projection engine business.
According to relevant media reports, following the Seattle, Samsung, Acer?, NEC, Hitachi and other outside shouted the year 2010, sales of the task plan, Sharp Also in the recently held “added glory to win the world? 2010 Sharp Projector Digital Channel Conference, “published Sharp Projector 2010 target is to achieve market sales of more than 20% growth in sales of low-end products to achieve the grand goal of 80,000 units.
2010, China’s Projector Total market will exceed 1 million units sold mark, an increase of over 26.4%. This will bring fierce competition in the industry, triggering a new round of reshuffle. According to industry estimates, the growth momentum is expected to maintain 3 to 5 years, China Projector Industry will usher in the golden period. Proposed to overcome the major brands have sold thousands of sets ambitious goals, they can break through, who in turn share Projector Market, the top three? Let us waiting.
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