Suning Appliance countryside bid results will be big winners – Suning Appliance,
Ministry of Commerce and the Ministry of Finance jointly issued "
Home Appliances
Distribution companies to promote the work of the countryside project "provisions and published manufacturers and distribution companies in the winning list in December from 12 provinces and cities across the country will officially launch the promotion of home appliances to the countryside.
Suning
Electrical appliances to the countryside following the successful pilot project last year after working once again winning the overall promotion of the appliances to rural areas, and covers all areas of the new increase, to become channel round the countryside home appliances the biggest winner in the tender.
Pioneer home appliances to the countryside pilot Suning Cheng channels
It is understood that the end of last year, the Ministry of Finance, the Ministry of Commerce jointly issued a policy of home appliances to the countryside, in Shandong, Henan and Sichuan provinces, on
Refrigerator
(Refrigerator), three types of color TV and mobile phone products, carry out "home appliances to the countryside" pilot. Suning Appliance has won the bid as a channel for business in Shandong and Sichuan provinces, along with the brand home appliances to the countryside to carry out the work. After a year of practice, we learn that reporters from Suning, Suning Appliance version of sales effectiveness in the rural countryside activities significantly, higher household consumption enthusiasm, Suning Appliance to the countryside has become a national policy to support the model.
View of home appliances to the countryside before the "pilot" work achieved gratifying results, in order to further enhance the purchasing power of farmers to speed up rural spending to upgrade and expand rural consumption, and promoting the coordinated development of domestic and external demand. By the end of October this year, Liang Buwei have jointly published the "bringing home appliances enterprise projects in circulation promotion," provides, in 12 provinces and municipalities to carry out the promotion of home appliances to the countryside.
It is understood that the main contents of the tender including the upgrading of consumption in accordance with the new trend of farmers, organization of industry and commerce, development, production characteristics for rural consumption, reliable, quality assurance, environmental protection, affordable home appliances, farmers to meet demand and provide the flow and after-sales service. Implemented in 12 provinces and municipalities on the farmers to buy color TV sets, refrigerators (including freezers),
Washing machine
, Mobile phones and home appliances to the countryside four product areas by the central and provincial implementation of the financial means to direct subsidies by 13% of sales price subsidies.
Appliances to the countryside "pilot" successful bid Suning all 12 provinces and municipalities to promote
Reporter learned from the Ministry of Commerce, the tender sale of home appliances to the countryside basic conditions of enterprises are: (1) have legal qualifications and independence of home appliance distribution business to bear civil liability, may be home appliance retailers, manufacturers or established distribution company or provincial agencies, communications operators; (2) credit in good condition; (3) years sales of household electrical appliances among the provinces (autonomous regions and municipalities) front, generally more than 300 million yuan; (4) ability to cover distribution province (autonomous regions and municipalities) all counties (cities); (5) sales and service outlets in principle, cover the province (autonomous regions and municipalities) for all counties (cities), and the network size, service level, etc. the local front.
Suning Appliance winning all of the designated provinces to promote the countryside, in addition to its own network advantages and scale advantages, and in the "pilot" work demonstrated a positive attitude and good sales, there is also an important reason is that Su Ning services in rural areas has a unique advantage. Suning Appliance distribution capabilities and the successful sales and service network covering all 12 provinces and cities, and the network size, service level, etc. the local front, with delivery, installation, maintenance and other service capabilities, to become the biggest winner is also reasonable.
Executive president of Suning Appliance Sales Headquarters King Ming, home appliances to the countryside last year event, Suning bid Commerce Sichuan, Shandong pilot provinces, the practice of the year, has accumulated considerable experience. Back in early November this year, Suning Appliance for the corresponding country to promote the call of the countryside, designated 12 provinces and municipalities in the country, the Suning will have access to the other provinces, autonomous regions and municipalities directly under the area, but also to the countryside in accordance with national appliance subsidy standards, into the appliance appliances program, participate in regional as many as 120. Jin Ming said: Suning designated stores in the context of national policies will be strictly in accordance with the subsidy standards for the designated country does not fall within the region and the products subsidized by the Suning Appliance subsidies.
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