Fight against Counterfeits with Online Brand Protection Software
For any business, creating a brand name is as important as their business. It is an identity that helps to distinguish their products and services from that of their competitors. Without a unique brand name, it is difficult for companies to create a distinctive identity of their own, which in turn helps people to distinguish them from their competitors. The advent of the internet has helped enterprises and organizations immensely in establishing their brand names in the minds of the people. It provided a fertile venue for them to establish themselves, market their products and services and in growing and expanding their market. The different venues such as search engines, eCommerce, social networking, auction sites, emails, blogs, and microblogs provided companies ample opportunities to establishing a rapport with their target audience and thereby increase their market share of customers.
However, just like everything else, the internet also has its pros and cons. Its core values of anonymity, openness and global reach have been put to good use by the scamsters. If on one hand the internet has helped enterprises to increase their sales, on the other hand it also has thrown open a slew of opportunities for fraudsters to sell illegal product. Moreover, the lack of formal policing of the internet and the ease with which the value of brands can be hijacked online have resulted in the rise of counterfeit / gray market sales in unprecedented volumes. The different methods employed by the fraudsters for online brand counterfeiting are piracy, phishing, cybersquatting, malware, domain kiting, search engine manipulation, traffic diversion, false association, pay per click scams, framing, parody sites, negative newsgroup postings, counterfeit, gripe sites, and others.
Brand abuse leads to loss of reputation, trust, and revenue, which are enough to sabotage the future of any company. Hence, the best way to counter the moves of illegal sellers is to invest in online brand protection software that helps enterprises to identify the products that are being sold illegally, in what quantities, and at what price; on which sites the products are being sold; who is selling them; and how to shut them down. Such a move protects not just the brand name but also customer loyalty, web traffic, investment, revenue, and reputation.
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