Zhang Honghui: Cosmetics Future Development Of Marketing Channels
Cosmetics The transformation and expansion of channels
In the pace of development in China’s market economy under the economic growth of China cosmetics market has increased very significantly, rising living standards, Chinese and cosmetics companies have long channel transition scheme, the direction of future channels to prepare a solid foundation !
Chinese cosmetics company has its eyes on the direction of the reform strategy of channels, they have to seize the market access opportunities for the future development laid a solid foundation, an enterprise or part of the brand can not be ignored.
Years, the cosmetics industry has been a battleground in which, with the improvement of living standard, China’s local enterprises are cosmetics made in the marketing channels of reform and expansion. Like some of today’s marketing channels: department stores, supermarkets, KA supermarkets, cosmetic boutiques, brand stores, chain stores, drug and cosmetic stores, pharmacies, Beauty salons , The former shop backyard, e-commerce channels, these channels are almost cosmetic companies targeted in the marketing channels among heavy.
These marketing channels are to be Chinese and is the corporate brand development and expansion of channels of the important transition, only the establishment of channels in a real brand-name recognition, expanding distribution channels, after the market, so companies or brands have a very good development direction, to steady walking, can improve faster visibility, market share will have increased significantly.
Marketing channels in the cosmetics industry to become an important business and brand development resources, such as Procter & Gamble’s Head & Shoulders, floating soft brands in the leading position of the terminal market is almost meet the needs of the vast number of end consumers, in the end market, Head & Shoulders, Rejoice and other products of these large Japanese advertising sky everywhere, no one is aware of P & G products. L’Oreal also the world’s largest cosmetics group, is the world’s leaders, from high and low market prices almost satisfy the majority of consumers, according to different consumer groups, divided by the market, almost every high-end products in department stores. From the first, second and third-line market has almost been covered, L’Oreal cosmetics industry to become the miracle business. L’Oreal corporate positioning system for the direction, the marketing channel is the lifeblood of business, scientific management of the channels they make the operation of channels in the future development of the process, also according to different consumer groups and then make different marketing channels, Olle Ya marketing channels in the cosmetics industry to emulate!
Inside the next 10 years, cosmetics marketing channels to constantly expand and increase the channels of different models, a major cosmetics company resources can not be ignored. Future prospects from the point of view, once considered low, and mediocre performance of the cosmetics market has now become very popular in China. In 2007, China is already the world number eight and Asia ranked No. 2 in the cosmetics market, estimated 2010 sales of the cosmetics market in China will reach 80 billion yuan.
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