Picking the right social media channels
The term social media is used every day and with a magnitude of people claiming to be experts on the subject it can often be difficult to pick the right company. The best thing to do is to get an understanding of social media first before you dive into it. The reason for this is because you need to assess which methods are going to be right for you as there are several avenues you can go down. If you are going to remember one thing from this article then it is this; always ensure that a social media strategy is part of a wider digital marketing strategy as by itself, it can often be over relied on.
Some companies have an unrealistic expectation of social media but if you do not have a consumerable product you are going to have to be very creative with your social media activity. Starbucks are probably the best example of social media as they spend hundreds of thousands of dollars a month on their social media presence but as they have a product that millions of people all over the world buy on daily basis. Many companies spend thousands setting up Facebook and Twitter pages but you need to know what you want to get out of these first before you invest time and money into social media.
It is also important to think past Facebook and Twitter as there are many social bookmarking sites, blogs and forums that you can take advantage of. These blogs and forums can provide you with some useful information as you can look for conversations going on that involves your type of product and service and introduce yourself to the group, you may pick up some new business or you may get some useful information on what your customers are looking for. Social media and SEO are two strategies that you can interlink because you can help drive people to your website via social media channels such as Facebook and Twitter.
Look to do some Facebook Ads as they can give you some exposure to your target audience, and make regular but informative posts that will engage customers and get them to respond. This can give you key information about your customers and the best thing about Facebook information is, it’s free! It costs nothing to set up your own Facebook and Twitter page so give it a go yourselves if you have the time, if you feel that there is real potential for your product and brand then invest in it.
To get the best social media strategy together, ensure you integrate it with the leading SEO services for the best effect.
Processing your request, Please wait....
