Did You Know This About Facebook Promoting?
If you are tired of trying to advertise on Google AdWords and only losing money, it might be time to advertise on Facebook. Even though Facebook is not all that old, it is expanding rapidly. Advertisers show that they get pretty good conversions when they run advertising on Facebook and that is encouraging news. This means that the door of opportunity is currently wide open for people who want to walk through it. Here are three things that you can do right now to ensure that your Facebook ads make you money.
Testing, optimizing, and making copy adjustments is just as important at Facebook as they are elsewhere. Just to give you an idea about this, if you’ve never done it, you will want to select on particular ad component to test. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. However, if you’re thinking this is just like what is done at other search engines with pay per click, then that would not be accurate. The PPC ads that display at search engines will not always show the exact same ads for a number of reasons. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. If you let the same ad indefinitely, then in time your entire market will have seen it and click throughs will drop dramatically. To counter this effect, you have to keep making new ads for the same ad campaign, and when it’s clear that performance is dropping; just substitute in a new ad. How ever you want to approach is up to you either minor changes or whole new ads. Obviously, you need to make it look completely new so people will think it’s new.
What have just discussed is crucial for your understanding about Facebook marketing, but there is much more to think about. But is that all there is? Not by a long shot – you actually can expand your knowledge greatly, and we will help you. It is difficult to determine all the various means by which they can serve you. Once your knowledge is more complete, then you will feel more self-confident about the subject. We are not finished, and there are just a couple of very strong recommendations and tips for you.
Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. When you send traffic to your page, it needs to land on your custom tab and not just on your wall. Your custom tab is where you can post direct call to action but your wall isn’t completely in your control. You can use the custom tab to benefit you and get your visitors to take action immediately and when they land on your wall they will have to sort through the posts left there by your fans, which means that it can get confusing. This makes it even more difficult to get a good conversion rate. So you should simply send the traffic to your custom tab and see the results happen.
These are proven and powerful Facebook marketing and advertising tips, so take them and run with them. Once you get started, then do not forget to rotate your ads and test them for highest conversions.
We suppose money talks because Facebook approves those ads much more quickly that have a higher bid attached to them. All Facebook advertisers go through this, and it’s almost like a rite of passage. There seems to be some point that makes a difference, but don’t ask us what that point is. But don’t worry even if you go for this method, you’re always free to change the bid rate once your ad gets approved. We do understand that it is annoying having to wait because you’re not paying them what they want, so just follow our suggestion. Of course it’s possible to have a successful Facebook advertising campaign, but you need to prepare well for it. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you’re targeting. If you are a beginning to IM or Facebook advertising and have little experience, then you will do fine as long as you approach this as a serious business activity.
The author is an online advertising professional – who writes on various home services related topics such as roofing Orlando and roofers Tampa FL.
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