Interesting Information About Facebook Advertising and Marketing
Facebook advertising is yet another excellent ad medium available for businesses and the IM entrepreneur, and its popularity is still growing. There’s nothing holding you back other than yourself; if you want in, all you have to do is get started. Having the ability to direct your ads exactly to your target demographic or market is not a problem, at all.The rest of this article gives treatment to three powerful Facebook advertising aspects that you should be aware of.
Testing is one of the most important parts of your Facebook advertising success. If you know all about testing, that’s great, but if not then you will need to test each element of your ads. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. However, if you’re thinking this is just like what is done at other search engines with pay per click, then that would not be accurate. There is always the possibility of only seeing an ad once somewhere else, or at least not every single time you search on similar keywords. The crowd at Facebook, in your market, tends to be homogeneous, and that means they could very well see your ad come up a whole lot over the week, or most of it. So the effect at Facebook is that your ad has a something similar to a shelf life, and when enough of your market has seen it you will get way fewer clicks. So then the thing for you to do is simply create a stable of ads, for the same campaign, and then rotate them out in a timely manner. One thing you can do is try posting new ads that don’t have major changes to them and see how they convert. We recommend changing it so it’s not recognizable as the old ad.
Hopefully it is very clear that Facebook marketing is something that can have quite an impact on you and others, too. There are so many scenarios and variations – twists and turns, that hopefully you see how difficult it can be to cover all bases. We will commence the rest of our conversation right away, but sometimes you have to stop and let things sink in a little bit. This is important information that can help you, and there is no questioning that. The last outstanding areas for conversation may be even more important.
It is one thing to drive traffic to your Facebook fan page, it is completely another to drive it there the correct way. Instead of focusing primarily on your wall, send the traffic you get straight to your page’s custom tab. The custom tab is where you are able to post calls to action but your wall is not totally under your control. You can use the custom tab to tell your customers just what you want them to do, but on the wall that message can get lost between messages from your fans. The wall makes it far more difficult to raise your conversion rate. So sit back, let the traffic flow right in to your custom tab and then watch your profits grow.
Of course there are more Facebook marketing tips around, as usual, but these will definitely get you going in the right direction if you use them. Also, make sure you don’t stop testing out your ads until you find the one – that’s the key to success with Facebook advertising.
If you ever notice that it takes a little long to get your ads approved, then simply up the bid and they’ll be happy to approve them in a shorter amount of time. If you’ve got even a little exposure of Facebook advertising, then you’ll know this. There seems to be some point that makes a difference, but don’t ask us what that point is. However, don’t get upset about this because all you need to do is place lower bids once your ads start running. We do understand that it is annoying having to wait because you’re not paying them what they want, so just follow our suggestion. Who knows, perhaps there is a small handful of markets that are not well-represented at Facebook, but really we tend to doubt that. However, you just need to do your homework before you proceed with it because after all, you’re investing your time and money in it. You will have to take calculated risks and minimize your losses.
The author is a search advertising specialist – who writes on various home maintenance related subjects such as Tampa roofing contractors and roofing contractors Orlando.
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