Bluetooth is not a dead technology
The Bluetooth file sharing system was all the rage a few years ago, but it seems to have been getting considerably less press as of late. Around the turn of the millennium, when mobile phones were only just beginning to experience high levels of ownership, it seemed like Bluetooth stories were around all the time; some positive, some less so.
Back in the early to mid-2000s, Bluetooth was the latest thing; a must have for new phones; something that was advertised by phone manufacturers and retailers as a selling point for the latest handsets in television and radio commercials, in a way not dissimilar from voice recognition technology now, and the cloud in the near future. Consequently, whenever there was found to be a hole in phone security opened up by Bluetooth, or any kind of horror story using the wavelength, it was duly reported on in every mainstream newspaper as well as tech magazines.
Bluetooth still makes regular appearances in tech magazines, but it is hardly the front page heavyweight that it once was. The medium has become much more secure since it has been developed further, and more security measures are imposed on phones in general now there is more that can be tampered with, and more business is being done using the cellular handsets than ever before. Therefore, the news concerning this particular technology just is not as impactful on the consumer as it used to be. The much publicised detrimental effects on battery life have decreased massively, and holes in security are almost completely plugged.
Perhaps the most significant reason that Bluetooth does not get as much press as it used to is that it is completely standard on phones nowadays. Even what we consider an outdated handset is likely to utilise the technology, and very few people have pre-2000 mobile phones in the UK, as most of them have died and been replaced. Almost every single new phone now comes with Bluetooth as standard, and on some handsets it is even always enabled, so there is no reason for manufacturers to advertise its presence any more than they have to advertise that the phone is capable of sending text messages. This means that more people are using Bluetooth than ever before in the UK, and more people are confident about turning it on without depleting their battery or exposing themselves to security threats, so it is fair to say that Bluetooth is very much alive and well.
With more phones than ever before coming with Bluetooth enabled as standard, services like Jungle Drum can use the medium to distribute content like discount vouchers and advertisements to more and more people around the United Kingdom.
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