Digital trends predicted for 2012
In 2012 the digital revolution is set to continue with unparalleled levels of users now using the internet to buy products online. It is important that companies have the knowledge and understanding of the values of retail showing online if they are going to succeed in the online market place. The best companies use old and new technologies in combination with traditional marketing data analysis to get the best results for their business. In 2012 there are going to be three big developments in the market, that come in the form of Mobile marketing, display advertising and F commerce. Each one of these technologies offers a new way to interact with your consumer, presenting different methods of driving sales to your website.
A recent study has shown that the average user will look at 7.9 different sources before making a purchase or signing up for a service. With this research in mind it is important that your company understands the touch points and different opportunities so that they understand the complete customer journey to generate more sales for the company. Understanding the journey a customer undertakes is one of the important times when you are looking at online marketing, as you need to make sure that you cater for all their needs. One of the biggest trends for 2012 is to be drawing a line between traditional web and the social web to develop the new form of internet marketing. The integration of social media and the world wide web is going to become more important in 2012 as new trends come into effect like F commerce.
F commerce is the purchasing of products through Facebook and as 800 million users have shown, Facebook will not fade and is here to stay. Although you can generate revenue through F commerce it is more about marketing. It is still early days for F-commerce and is only really being used by pioneers at this point. Although F-commerce is important, you should look at each form of marketing when setting out your marketing strategy so that you are displaying your marketing message to as many people as possible. Each channel can offer different things and it important you consider each one as well as keeping up with the marketing trends if this is in 2012 or if this is in 2013.
In conclusion it is important to make sure that in these difficult times your company is keeping up with trends and using technology to get a head of your competition.
2012 looks set to see the development of new trends such as F commerce and other social media strategies, as well as other new developments being seen digital marketing over the coming year.
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