Mobile marketing, economy & 2012
2011 has been the year of the mobile, and this has not just been in the retail sector, but in regards to everything from betting; to social integration and the use of social networks. Mobile marketing has changed in 2011 from being something that would be too nice to have to being a must for any business large or small. It is tough to know what the future holds for mobile marketing, and who can say how it is going to develop? Although, it is clear to say that users have been voting with their thumbs in 2011. The rise of mobile marketing is clear as the figures that over a third of products purchased from the internet were ordered through using a cell phone in 2011.
Ordering things on your mobile is now being known as m-commerce and in 2012 the way people are using their phone is changing. The use of mobiles in 2012 will impact the internet buyers, as it is going to give retailers new ways to interact with their customers online and offline. One of the biggest changes currently in development is the introduction of users being able to buy products or services using their mobile phone to instigate the transaction, not just using it to purchase goods over the internet. The development of the mobile paying system will require the co-operation of the mobile networks as the new system is going to allow users to buy things on their mobile that will be added to their mobile phone bill. In 2012 we are going to see a large growth in this type of payment system, as more retailers use this system, and customers start to see their mobile phone as a form of secure bank card.
Research shows that four fifths of consumers would use the internet to buy things online if they were offered a more secure way to buy the goods or services. A big part of the rise of the mobile in 2012 is the integration of mobile carrier based payments. This year is going to see a trial of a new system called mobile wallet services, and other phone payment methods and tricks. This mobile wallet system is going to require banks and the mobile developers to work together to make the system a success. 2012 could see the mobile phone become the most valuable asset to consumer as with the new integrated systems you telephone may be the only thing you need carry around yourself.
2012 is going to see a lot of developments when it comes to mobile phones, which are not limited to the further rise of social media marketing, but other forms of mobile and online marketing too, following the implementation of mobile wallet services.
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