3 Video Marketing Tips for Your Online Business
Video marketing as a means for promoting anything, just about, has been streaking like a meteor in the past few years. We’d like to share a couple of video marketing tips that we know will make a difference in your online marketing.
By using videos, you can easily build a brand around your products.. If you want to achieve lasting success online, it’s essential to create a brand. You can use a watermark of your logo throughout the video to help create a strong impression on the viewers mind. Besides that, when the viewer sees that there is quality content in the video and it is helpful, it will obviously create a positive image about your company in his/her mind. to create a good image for your brand. One way to get more exposure for your videos is if a website that gets a lot of traffic embeds your video. Once you create a series of such videos, you’ll start to get identified by your brand and people will spread your videos easily. Collegehumor.com is one website that accomplishes this quite well. The quality of their videos is good enough that their viewers, mostly college students, are anxious to see them. The key, however, is that they are consistent, so their viewers have come to recognize them as a brand, and return to the site frequently. There is no reason why you can’t do the same thing and create videos in your own niche that are good enough so that people watch and share them. Your videos can spread virally this way, which will be a great boost to your brand’s recognition factor.
For all the videos that you host on your own website, make sure you have a video site map which would help you filter page rank and at the same time help the search engine spiders find your videos easily. When you use targeted keywords in your anchor text linked to your videos, the search engines are better able to accurately locate your video. The most direct way to index your videos is to use a sitemap. When you have your video site map, you give the search engines a direct way to access and index your videos.
If there’s one thing about video marketing that really makes it different from the other ones, then it is the fact that you allow your viewers to give their feedback and help the video look better. This will make viewers more interested once they see how popular the video has become. There are so many good things you can reap from video marketing, plus if you make good videos that convert you can drive serious traffic to your properties. You can add a profitable marketing method to your arsenal by getting involved with video marketing; so many others are doing it.
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