Ensure that you rank highly across all search engines
If you are looking for a local shoe shop online, which search engine do you use? Whose search engine bar do you type into if you’re looking for a romantic holiday to Rome? More often than not, the answer to these questions will be “Google”.
And rightly so because Google absolutely dominates today’s search engine market. Back in the day, search engines were set up left, right and centre, but they often failed due to various reasons; Viewzi, LeapFish and the more recent, Cuil are to name but a few.
However today, other search engines struggle to make any impact on the market as the internet is dominated by Google. Some hold onto a small part of it such as the Microsoft-owned search engine, Bing (formerly known as MSN Search) and Yahoo!, but in contrast to Google’s mammoth market share, they barely compare.
If you have a business and you want your website to be found more easily – meaning that it is visited more often by your customers – there are two main ways of going about it. The first method is to invest in Google AdWords – whereby your website is displayed on Google’s Search Engine Results Pages (SERPs) – but you pay them a sum of money for every click you receive; this is called Pay Per Click (PPC).
The other process is by practising Search Engine Optimisation (SEO). This is the method of turning your website into a page that is both attractive and noticeable to anyone who is looking for the exact services you have to offer, as well as ensuring it is easily readable by search engines.
Ultimately, the aim of SEO is to have your website ranking higher on SERPs. Both SEO and PPC can be done by you, but both can be a time consuming process. There are various SEO agencies available to help you with these aspects of promoting your website.
Lately Google has been at the wrong end of some bad press and the public’s faith in them is beginning to waiver. So what if Google’s place at the top of the tree is threatened because of their recent antics?
If this is the case, it is likely that other search engines will be quick to capitalise, with Bing being in the best position. After all, remember how young Bing is. It was only launched in 2009, yet since then it has achieved a high status and is regularly spoken of in the same breath as Google; that is fairly impressive for something so young.
Where Bing is responsible for only 4% of all search engine traffic in the UK, Google is accountable for an outstanding 91%. In the US however, Bing is responsible for approximately 15% of all traffic, proving that it deserves its high status within the search engine world.
You have put hard work into your website, making sure that it falls in line with Google’s numerous rules and requirements; so what will happen to it if Google’s position is threatened?
There are many SEO agencies out there that appreciate the significance of cross-platform optimisation. Not only will they optimise your site to achieve better results on Google’s SERPs, they will also keep a careful eye on the progression of your website on other search engines such as Yahoo! and Bing.
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