The World Revolves Around The World
In the continually evolving world of Web applications and Web technologies it makes sense to design your content and service so that it can be adapted quickly and efficiently to meet any new circumstance. Using existing design techniques like those in the WCAG 1.0 will ensure that your message will be readily available to your changing (and expanding) customer base and any new technologies they may choose.
Separate structure and semantics from presentation. If you markup or provide content that is intimately linked with one particular display or access technology, your content is likely to be inaccessible or unusable on other technologies. The ideal situation is one in which you provide the content (structure and semantics) separately from the presentation of the information. You can then more easily create alternate layouts for different Web devices, alternate views that can be chosen by the client, or let the differing Web devices render the content in the way that best suits their capabilities.
Use of styles – master style sheets (a files on your server containing style markup relating to all pages on a site) allows quick and comprehensive changes to the overall look and feel of your site. A style sheet file can contain display instructions for numerous display technologies. This means that instead of having to reedit every content page of your site to meet the needs of a new technology, only the master style sheet files need to be changed. Style sheets also allow different presentation to be made available for different devices or end purposes such as screen and printer or report and lecture presentation.
Color independence – avoiding the use of color to highlight importance or differentiate features on your pages will enable your content to be more easily made available on devices that cannot display color. Use of XHTML & XML – use of these emerging language specifications (in conjunction with the appropriate use of style sheets) will make automatic conversions of content for alternative display even easier. XHTML and XML are ideally suited to machine manipulation of information. A Professional Web Design would be the best way to achieve this.
Avoiding deprecated features of HTML – many of the earlier markup features of HTML have been dropped in later releases in favor of controlling these aspects of the presentation though styles or style sheets. Applying valid HTML will assist you repurpose content for future formats and devices.
Captioning of audio/video in multiple languages – for organizations with multinational clients, providing low cost captioning of audio and video content in other languages can be an effective method of reaching that wider audience. Translation and captioning are, in most cases, less costly than producing complete alternative language versions of the more expensive media.
Redundancy of another modality to assist understanding/comprehension – a multilingual user may be less comfortable when absorbing content that is not available in their primary language. Available alternate language content can aid their comprehension of your message. Clearer, more understandable, content – when targeting an international marketplace, using localized jargon, idiom or culturally restricted concepts in your content may make your message seem unfriendly or confusing. Simple, clear language and usage will often translate more easily.
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