Engage travelers and yield better-than-policy results through social enterprise
Miriam Moscovici, senior director of Emerging Technologies for BCD Travel, says social enterprise can help your travel program leverage the wisdom of the crowd while engaging travelers.
| 1. Increase your program’s value to travelers by providing useful social enterprise content.
- Business travel news
- Destination-related recommendations
- Mobile app recommendations
- Pint-size policy reminders
- Preferred supplier information and promotions
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2. Nurture an interactive business traveler community via social enterprise.
- Solicit questions — your answers are one-to-many
- Encourage community discussion — travelers can help each other
- Solicit feedback on specific programs and ideas – travelers can help you
- Monitor regularly — ensure requests don’t fall through the cracks
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3. Use social enterprise to manage live or virtual events.
- Store meeting logistics, pre-reads and presentations
- Provide real-time event information
- Promote interaction before, during and after the event
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4. Leverage the power of social enterprise during a crisis.
- Send short-form updates to a broad audience
- Encourage community-based collaboration
- Provide trusted content for breaking news
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Contact your account manager to find out how BCD Travel – the professional corporate travel agent can help you create and manage an effective social enterprise strategy for your travel program.
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