Tips for a Good Online Shop Design
There is a huge difference between setting up a business website and setting up an e-commerce website, although the main aim of both is to sell products or services. Unlike business websites that attract potential customers through good web design & SEO, the heart and soul of an e-commerce website is its great online shop design and easy navigation. An attractive online shop design is just like a shop window – the more attractive the display is, the more buyers it will attract. A few factors that you must keep in mind while implementing a good online shop design are mentioned below:
Good quality graphics and multiple views of your products: remember, online shoppers are always looking for a virtual ‘look and feel’ experience on an e-commerce site. This is why it is important to add multiple views of products and elements such as zoom and 360 degree views that allow them to look at products from various angles and even get a clearer view of the finer details. It is only when they like what they see, will they buy your products.
Quick and easy navigation: An integral part of online shop design is quick and easy navigation. Your potential buyers must be able to reach the ordering point within three clicks of entering your web store. They may also land on your website from various entry points. Therefore, it is important to have a clear navigation on the Home page so that they can find their way through the other product and check out pages.
Highlight all essential features: Online shoppers are often apprehensive about guarantees on products, refund and replacements, after sale support and shipping and delivery time and costs. In order to overcome their apprehensions, you must incorporate all these details in your online shop design where they will be most clearly visible to your customers.
Quick check-out process: Finally, it is important to ensure that customers are able to add their select items to their virtual shopping cards and process their transactions quickly. Since, most of them hand over credit card details at the time of purchase, they might get apprehensive or suspicious if the payment takes forever to process. To ensure that they can buy their favourite items on your e-store with relative ease and complete their transactions, it is important to incorporate a quick check-out process in your online shop design.
Here’s hoping that these tips on web design & SEO for e-stores will help you implement a highly attractive online shop design, one that will attract more and more buyers to your e-commerce site!
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