Simple Ways to Organize Business Cards
Ah! The humble and reliable business cards. Every business owner, professional, and anyone who wants to promote themselves has it. Though made of simple piece of paper or cardboard, the work of this marketing material is indispensable. Done well, this small and simple piece of paper can move mountains in your business.
But let’s admit it. As a flourishing business owner, you are one step away from wallpapering your office with the hundreds and thousands of business cards you have. We’ll we can’t blame you. Experts say that you need to have a lot of business cards with you at all times. So, it’s only fair that you print piles of them.
Generally, business cards are necessary, there’s no arguing with that. But if you can’t find the right card to give to a prospective client or customer because of the heap of cards covering your workspace, that is not good. Remember that you only have a few seconds to talk to a prospect and hand him your card. So, don’t make a fool of yourself, groping through stacks of card. This will only make you look unprofessional to your prospect.
Organizing business cards is one of the common dilemmas of business owners. Yes, they are so familiar with the best way to create a compelling business card design, yet when it comes to handling them, they are still amateurs. Keep in mind that proper handling of these cards is critical to its long life. But before we jump to the tricks of organizing your stacks of cards, let’s first define organized. Yes, it’s keeping things in an orderly fashion. It’s stacking things on one side, color coding them if possible, to keep them neat and systematic. But more than that, organized means finding the things you need in just about 5 minutes.
So, how do you best organize your cards? Here are a few tricks:
• Print only enough. Well, obviously it’s much easier to organize your cards if you have less of them. There’s nothing wrong with printing a lot just in case you need to hand out lots of cards. But that is exactly what causes your space problem. The whole point of your business card is to convey information about you and your business. Once you have printed a good number of your cards, you can always recycle them. This way you spend way less time and money in your business card printing.
• Get a business card binder and holder. If you need to keep your cards and those you received from other people, use a binder. Today, there are endless choices of binders in the market. Choose the one with movable pages so in case you need to rearrange your cards, it will be easy for you. Also, a business card holder will be helpful in keeping your business cards intact in your briefcase. Should there be a need to give your card, it will be easy to swing out your card holder, take one card, and hand it to your prospect.
• Give only when asked. Don’t be a card pusher. If your prospect doesn’t ask for your card, don’t push it in their face. You can accept theirs if you really need their contact information. If not, don’t ask for their card. Remember, give yours only when they ask for it.
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