Press Releases As Best SEO Effort
Press Releases For SEO Results
As part of our most
effective link building strategy series of articles, press
releases are an important source of inbound links to your web site. Just
like in the offline world, a solid press release can bring free
publicity for your web site. And instead of having calls and
faxes sent to you, people and professionals will visit your web site. If
they like what they see they might link to you. Numerous press release
web sites are out there, some paid and some free. A paying press release
site will not necessarily offer advantages over a free one as most
press release sites are often paid for by advertising revenues (Google
Ad-sense is common) so you are not required to pay as an end user. Some
free press release web sites also have more traffic since they are
populated with more press releases than paying sites, this attracts in
turn
more traffic and publicity for your web site.
The advantage of press releases is the sudden surge of traffic
you will get depending on the industry you are in (it depends on your
location and what you are promoting). It is very important
that your web site is ready before creating your press release. Doing it
the wrong way could cause more harm than good to your brand and image,
especially if you have long term goals for your web site/business. It is
always best to hire professional press release writers in conjunction
with SEO experts
(search engines optimization also known as search engine marketing)
and link building strategies webmasters to make sure everything is done
right. However, a lot of resource out there are available to teach you
how to write your own press release, this might also be effective but
you really need to make sure that everything is done absolutely
perfectly and filled out exactly as the editors what it, otherwise your
press release might get rejected.
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