Website Designing Tips
Till a decade ago, websites were just repository of information. However, today it is much more than that. It is a vision that underlines the need for domain focused professionals who are ready to fuel their creativity and skillfulness.
Website designing with careful planning and robust business plan can become a successful venture in the long run. You have to design a vigorous web design plan and think whether it meets the needs of the market or not. Web owner/administrator knows the fact that he/she can’t fight the existing market with outdated website, but he has to create something new and original. A good website design dwells on aspects such as creativity, ingenuity, resourcefulness and living in tune with visitor’s expectations. Apart from that the design should be simple and should keep the readers stay focused.
The major part is usability of a website. Some people have a misconception that they have to shell a lot of hard earned money for usability, but it can also be obtained by reading some usability specific articles. To validate your goals, we have attacked some issues from head and heart, hope it helps
1. Tagline- Tagline represents the company’s mission in short and precise words. According to certain statistics users don’t read the text carefully; they just scan the text, which would guide them through the content of the page. Without a proper tag line you won’t gain global exposure, and visitors won’t stay too long on your web page.
2. Loading Speed- The simplest principle is that keep your visitors satisfied. If the website doesn’t meet the expectations of visitors, then the whole process of web designing is defeated. The higher the load and poor the navigation, the more keen is users to leave the website and shift for other alternatives. So, to build a rewarding website you need to do right things at the right time.
3. Site Search- Site Search is one of the important elements of web design. Here are some principles of site search that you need to follow
• It should be 27 characters wide
• Auto spell correction facility should be available
• There shouldn’t be a problem of fuzzy matching
• Search box should be available at top left
• Include a clear expression like search rather than using go or find
• Quick view increases your conversion rates
• It should be visually more oriented, so that your visitors don’t have any problem in locating the same.
• Sometimes the search box battles with other elements on webpage, hence adding an extra title may help
• Also, you can have reviews and feedback on the same
Hence, these principles of site search will surely help you in converting your customers.
4. Optimal Use of Graphics- Graphics improves the visual appearance of a website. It enriches the visitor’s experience, and they are marvel for them. But excessive use of graphics is bad for a website. If you want to succeed in such challenging work, you need not to decorate it excessively. The crux of matter is, to get a good bargain you need to identify/shortlist right images, negotiate on less is always more.
5. Add Site Maps in your Website- Site maps are like guide that caters to the needs of visitors. They are equipped with features that make easy usability of a website. The data in sitemaps is arranged in XML format, which creates documents for particular URL.
Need of Site Map
o Easy Navigation- A sitemap provides organized links, which helps visitors to find where they would like to go.
o Theme- Site Map is necessary to understand the theme of your website. Most of the web users are impatient and just by reading the theme of your website they can grab the big picture of your website.
o SEO- it is an effective way to make search engine bots crawl on your website because it is a single page, which contains links to every page of your website. Moreover, the more pages indexed by search engine, the more are chances that you will reach your prospective customers.
o Quick Assessment- Site Maps allows you assess your site structure. You can evaluate the problems and find the right solutions for them. It will strengthen the site structure and overall usability of visitors.
Most of the web sites offer the provision of sitemaps and those who don’t, often bury site maps deep inside the web page. Probably the best idea is to make your site map obvious and accessible. If it’s not obvious, then visitors don’t use them.
6. Overusing JAVA SCRIPT is strictly prohibited- With the advent of technology, JAVA Script along with its maxims has become highest authority, but the truth is that it hasn’t stood the tests of time. Hence, comprehensive understanding and incorporation in everyday life is required. The major reason is browser inconsistency. By using excessive JAVA script your meticulously designed website will go waste. So, rather than using JAVA script or AJAX technologies, you can use unobtrusive JAVA script or graceful degradation.
7. Don’t control your visitors- Users want control in their hands. For example, they don’t expect unexpected popping up of a window and they want to get back with Back button to a site: henceforth, it is a good practice not to open links in new windows as it may irritate the visitors.
8. Give feedback that increases user’s experience- The first step in tackling any issue is to discover its root cause and deal it with accordingly. It will help in avoiding the behavioral patterns responsible for stress. Feedback is a method to interact with your visitors. Basically, it’s a two way process.
For example- If an error occurs in your web page, it is better to write what kind of error has occurred and how to resolve them, rather than just writing error occurred or 404 page cannot be found.
By simplifying the process you can enhance the usability of the site.
In nutshell, select the right tools and discover the instant results.
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