Impact of recent changes in search parameters on SEO optimization
The latest changes which have been talked about by Google will have a great impact on how the SEO optimization is achieved. Google is going to look for the context of the key words rather than going for the literal meaning of the Key words. Google search engines will look at the keywords more in the context of the matter of the site. The search engine browser is going to be more intelligent to the extent that it can distinguish more easily between a Mr. Ball and a football.
If Google is going to include semantics in the search results, it means that there will be a major reshuffle on how search optimization is affected. The SEO optimization experts will have to ensure that the keywords which have been selected would be relevant to the site and also to the people who are searching for it. The keyword research will have to be done from the beginning. This also means that the Keywords will be closely monitored and it also means that there will be a host of opportunities which is waiting to be taken. In the coming months Google will be giving more facts and answers to your queries from its data base. The changes if effected will certainly affect millions of website which rely on Google’s present keyword based rankings.
However it must be understood that Google is not going to completely replace its Keyword based search parameters. What Google is planning to do is to provide more relevant search results as compared to earlier search results. Semantic Search actually means that from now on Google search engine crawlers will not only consider the Keywords, but also its relative meaning with respect to the topic or content of the website.
According to Amit Singhal, a highly respected Google Search executive, Google has been amassing quietly databases which contain hundreds of entities and in future will match the queries with the database of information to give better and more relevant answers to reader’s queries. From now onwards Google search will resemble more like how humans see the world. Search engines will be more intelligent and will not base their search only upon the relative meaning of the keywords but also upon the context with the contents of the website. This will have a profound effect on how SEO optimization experts do their work. An example of how this is going to work can be seen with the following example-
A user searches for Lake Michigan and now he will have everything related with the lake including its location, altitude, average temperature, and even salt contents.
Affordable SEO of Florida (http://www.affordableseofl.com), an Tampa SEO optimization Company, a division of IB Systems devoted exclusively to effective SEO and web marketing, offers comprehensive SEO diagnostics in addition to standard keyword testing, in advance of proposing SEO services to clients. Affordable SEO Company provides search engine optimization and Web Marketing services including AdWords campaign management, blog and article management for small business companies in Tampa Bay Florida and across the US.
http://www.affordableseofl.com/
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