Maruti Swift competitors round the corner
In the crowded hatchback segment of Indian automotive sector there are several vehicles designed with some or the other distinct identity. But hardly any are proficient enough to acquire that ‘absolute’ sort of packaging in it. Talking about the ‘comprehensiveness of hatchback’ how can one forget the New Maruti Swift, which has collected a 10 on 10 by industry experts on most of the aspects after its first upgrade in August 2011, which got more than tremendous response. Even after 6-7 months of its launch it enjoys a long waiting period of around 6 months that speaks volumes for its command.
No doubt the market is filled with cut-to-cut competitors like Ford Figo, Chevrolet Beat, Nissan Micra and Toyota Etios Liva along with Hyundai i10. And stats uprightly speak that these competent and well dressed hatches are cunningly ‘having’ its market share. Nevertheless, it’s not the end of struggle for New Maruti Swift as there are many other hatchbacks raring to come that comprise of Volkswagen Up and Chevrolet Sail along with an India oriented version of famous Volkswagen Golf.Maruti Swift specifications is a notable.
At the same time, 2012 Delhi Auto Expo displayed General Motors Chevrolet Sail hatchback is on the cards as it sees its launch by amid this year. This renowned vehicle from US will pose optimum threat to the supremacy of New Maruti Swift as it will be priced similar to it and might offer some ‘more’ than a Maruti. As in last couple of years, since the launch of Chevrolet Beat, American automaker has developed an appropriate dealership and after sales network that can properly challenge the No.1 passenger carmaker. Chevrolet Sail hatchback will be introduced in both petrol as well as diesel variants at one go, as done by Maruti.
Here, the Volkswagen Up will take-on New Swift on all fours as the German auto giant is prepared to display all the four avatars of Up that include Winter Up, Swiss Up, X Up, Cargo Up at the 2012 Geneva Auto Show. From Indian perspective Swiss Up, which is a proper 4 door plus 1 tail gate hatch fits perfectly as far as Indian conditions are concerned. As a premium carmaker Volkswagen will first bring in 1.0L or 1.2L petrol powered Up than upon the demand decide about the next.
Volkswagen Golf, which is another world recognized and one of the largest and oldest selling cars around globally after Maruti Alto, is ready to invade the country. Though worldwide it is sold as the premium model but with some mechanical tweaks under the bonnet, an India bound version can be developed. This is expected to be made available in 1.2L and 1.5L petrol versions initially, while a diesel engine to follow.
Thus, in order to maintain the dominance of Swift model in the Indian car market and to save its overall continuously decreasing market share, the company would be requiring a major improvement in terms of styling and designing of its cars combined with modern age technologies and features.
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