Innovations in extraordinary businesses

When people talk about innovations they tend to think about new products and new services that revolutionize the markets and the consumer behavior in some way. The innovations we run into are the innovations that pop up in the newspapers and in the stores that we visit.

Every time you get a wow effect on some innovation you realize that someone just came up with an idea that was an answer to a problem that needed solving.

Innovations don’t happen in a heartbeat and it does not come alive so easily. Innovations are mostly the result of frustration to some need or some problem we have in our everyday life and business.

Extraordinary innovations come from places where people are thinking about our life in a whole and the way we live, travel and do business. When someone is thinking that how to make our lives safer, one can be thinking about the tyre we use on the road. Now regular people could not probably think about the innovations when it comes to tyres.

Nokian Hakkapeliitta tyre (in Finnish: renkaat) is one of the most innovative tyre on the market. The innovations that are put into these tyres don’t show to us and many times we don’t even know it’s there. Still the innovation is making our everyday life easier and safer – some cases these innovations even save us money.

There are so many factors that Nokian Hakkapeliitta tyres have come up with when talking about our safety and the consumption of our cars. They have come up with new patterns to tyres which make the breaking more efficient and powerful even if it’s all snow and ice. Nokian tyres are the perfect example for using the new technologies and combining the materials that are brought to markets.

Innovations for environment are also ever growing market due to the prices and the pressure to make everything more efficient. Nokian tyres and especially Hakkapeliitta tyre has many innovations that is making your car even more efficient. The latest innovations reduce the fridge so much that it will take up to 0,5l / 100km of your consumption away and reduce as much as 14g/km of your CO2 -emissions.

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