Effective Tips to Enhance Your Tri Fold Brochure Design
The marketing world is very fond of the size 10 tri fold brochure as it can easily fit into display racks and envelopes and is comparatively much cheaper. However, that does not imply tri fold brochure design is a cakewalk. In fact, because of its delicate size, it involves a lot of intricacies that have to be kept in mind while giving shape to a tri fold brochure.
This brochure type has made resurgence after lying low for quite some time. The arrival of more elaborate marketing pieces had somewhat diminished its popularity but it is now again back in form. The reasons are aplenty. Firstly, people have become more environment conscious and as a result avoid unnecessary wastage of paper. Since tri fold brochure requires lesser amount of paper, it is a favorite choice with brochure designers. Secondly, in this state of recession and economic downturn, most businesses think of ways to curtail cost. This custom design method gives them that opportunity without compromising on quality.
Since everyone is into tri fold designing, you have to make sure your one stands out in the crowd. Here are some tips to better your pamphlet design and make it the talk of the town:
a) Your margins should be correctly set up. The margins that exist between the panels ought to be twice the width of the outer margins. This might make the brochure look slightly odd especially when flat but it will ensure an equal right and left margin on either panel when you fold the brochure.
b) Make use of a template if you can from your printer. Most brochure design companies design the inside flap to be marginally smaller when compared with the outer flap. This is done to facilitate smooth folding and opening of the brochure. Though these details can be figured out on your own easily, a template can ensure it matches the expectations of the printer accurately.
c) Spare a thought for the order of information. The back panel and front outer flap are usually visible when you do not open the brochure. Then comes the inner flap and then the beginning of the inside left. Lastly, you see the inside inner flap which is often overlooked. That is why you have to be very careful about where you put your critical and most important message. This is a tricky area in custom brochure design and proper attention should be paid in order to ensure correct display of information.
d) The inside three panels should be used wisely. One of the key drawbacks of tri fold brochure design is its extremely narrow panels. It can be quite a challenging task to fit specific types of content within that restricted and limited space. That is why the inner area should be saved for something really crucial and significant.
e) You can opt for graphics running into another panel or bleeding off the edge in brochure design. This can make your brochure much more effective and pleasing to the eye.
Processing your request, Please wait....
