SomeTips for a Better Ecommerce Website
During the last years the number of new web shops has raised sky high. With the free open-source shopping cart solutions, a beginning merchant is able to start an online business without spending a lot of money for the eCommerce website. After the eCommerce script installed and the website is “online”, the website owner can start to enter the products. Normally it’s only a matter of time and a new web shop was born.
After a shop is online a merchant needs customers, while most real stores are more or less visible for real people, a web shop is just one of million others. Google will send you traffic if your website is valuable enough for Google Search or if you pay for visitors using Google Adwords. You don’t have enough sales if your traffic is low!
Okay, enough from what we already know, here are the tips:
Content is King!
There are so many web shops on the Internet showing products which doesn’t have more information than a name and a price (and maybe a photo). Would you buy a product in a nearby store if you can’t see it or touch it?
Optimization tip #1
Write for all your products unique descriptions, tell your customer the unique selling points. Wrong is to write a whole book and also to use only a few words. There is the same rule for the product photos, do you offer more than one for each product?
Optimization tip #2
Don’t forget people have to buy a product without the possibility to touch it, show them instead as many photos as possible. If you sell products which people use actively, show them action photos as well. Use different sizes of pictures, offer also detail photos and and maybe a zoom function. Optimize your shopping cart template if needed.
I’m sure that many eCommerce solutions doesn’t offer the freedom to change anything you like. The most important optimizations from this article are related to the product presentation and product search, if both of them doesn’t work as needed you should think about some better eCommerce solution.
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Mackmiller is a well known writer for PHP Development Company which develop websiteoffshore application development company & an Engineer with handful experience in different technologies such as Asp.net Development and PHP web development, website design and solutions. He is handling a team of world class website design and development .
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