Digital Outdoor Signage – Captive Audience Advertising
Electronic out-of-doors marketing goes under a number of names, but “captive audience marketing” conjures up a terrible image in my mind, a little like brain washing. But let me tell everyone how this is being done fruitfully.
Airports.
When ever you go to a transport hub you are there and to some degree you are confined, mainly when you are waiting to be called to your gate for the plane to your vacation spot, here you try to relax and become aware of the ads on the large format displays in the departure lounge, guess what they are selling? Products they have in the duty free stores.
Truck Dynamic Advertising.
These vehicles are either trucks or lorries and have colossal video walls on them, they usually park in areas that are known for being congested during rush hour, this means that when every one is going no where, they will get bored but if they see some shape of information or commercial they will be willing to watch just to dissipate away the time sat in traffic, this way the marketing establishment gets the information across to you during the time you are detained, in the nicest of ways.
Physicians and hospital waiting rooms.
Just going to the medical doctor can be distressing enough, however visualize you are waiting for the results of some tests that you have had done, you see a screen and you start watching the advertisement so to take your mind off what you are worrying about, this is superbly installed in children wards in hospitals as most often than not the stay in sickbay will be the first the child has had away from home and this could leave them feeling vulnerable, so showing ads assorted with cartoons is just right to settle the child into unfamiliar surroundings.
Car wash.
You will perhaps think this is wild, but some organizations who are very commercial are using digital outdoor advertising at car washes, so when the motors are having their autos cleaned the car owner can be entertained and see adverts for neighborhood restaurants, auto stores.
To do this they are using flat panel televisions with LCD housing, these TV cases give the protection from the pressure washers if an accident occurs, safeguarding the television and the media player within the LCD housing.
Chloe is the leading manufacturer a range of LCD monitor enclosures, this range is used throughout the outdoor digital signage industry throughout the world for the ultimate in protection. This range of LCD monitor enclosures can also be used for factory protection.
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