Coca-Cola, Sprite existence of foreign body was suspected of collective claims o
Also in the Sprite to drink out of dirt experience, so that three were from Beijing, Shandong and Xinjiang to Shanghai consumers yesterday embarked on a Coca-Cola headquarters, "rights" trip. Three consumers said they buy the Sprite found thread, worm and other foreign matter.
In fact, the case goes back two years ago. December 31, 2006 at Xinjiang Jiao from the local "home Squeak" supermarket to buy two bottles of Sprite, was found in the New Year ready to drink a bottle in which there is a black coil-like foreign body, then does not break the seal, and in 2007 early in Urumqi People's Court proceedings. After the court hearing that the product is indeed defective, determine COFCO Xinjiang supermarkets should compensate Jiao from Coca-Cola Sprite of 9.2 yuan to purchase, transport costs 45 yuan, an apology, and another 5,000 yuan compensation for the plaintiff.
Then, not satisfied with the amount of compensation due, Jiao from Beijing and have the same experience, Mr. Ko and decided to join forces in Shandong quarter, Coca-Cola headquarters in Shanghai to the collective rights protection.
Consumer: Chinese consumers can not be cheap trouble
"To Coca-Cola Company headquarters on the one hand this is to discuss a statement, secondly, the financial compensation. But the amount depends on the specific circumstances of the case negotiated." One of the defenders of Beijing Mr Gao said. And then told reporters Jiao from Xinjiang, the activist group Coca-Cola Company may require each consumer to pay about 300,000 yuan in compensation. He repeatedly stressed that pay millions of dollars abroad case, Chinese consumers why so cheap?
Coca-Cola: the reasonable and legitimate basis for the regulations to solve the problem
Regarding claims for consumers, Coca-Cola Beverage Co., Ltd. Beijing Public Affairs Department of the Renchen Yi said: "This name of Beijing consumers from the outset expressed the hope that we spend money on concessions to avoid trouble. And Shandong, Xinjiang, both consumers Although the problems encountered have reasons, but basically similar to the case. We very much welcome the reasonable and legitimate to the consumer rights protection, monitoring the quality of our products, we will state the relevant laws to solve the problem, but for such a high requires that we can only express regret, and helplessness. "
Coca-Cola Beijing company then sent a statement: "Throughout the process, the consumer always allow company personnel access to products, product source and the problem can not confirm the cause, we can not reach a consensus with consumers. But the company selected like to stay with the batch production records, market the same batch of samples, testing and data analysis, confirmed that the batch has no quality problems. "
Lawyer: The law at present difficult to support the high price claims
"Under current law, such a high claim probably is not easy to support." Hao Junbo Beijing law firm, said Lehman. Although McDonald's drinks abroad drink hot compensated millions of dollars were the case, but no punitive damages our country, for only a single injury to consumers compensation.
Now, with the domestic consumer awareness of self-protection, consumers make astronomical claims of the situation is more and more, in the end it is reasonable for the defenders of such acts or take the opportunity to blackmail has been difficult to define. Hao Junbo said: "constitute extortion must have a strong claim to properties unlawful purpose. Therefore, if the consumer claims for personal losses as a threat to sue to the court, urging compensation business does not constitute extortion."
industry experts: Consumer advocates sounded the alarm bell behavior to the enterprise
This, from the well-known marketing expert Mr Lee said that more and more consumers begin Rights, that signal is good, and shows awareness of consumer rights protection strengthening. Consumer Rights reasonable response should be positive, but consumers should also establish a reasonable idea of Rights, rather than wild speculations. Same as the enterprise itself, the consumer rights protection to enterprises also sounded the alarm, the most critical or "strike while the iron but also its hard", only the product quality is not only facing a huge clearance claims.
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