Health care products market in the end work? – Health Products – Pharmaceutical
According to the State Department regional economic survey published by the Institute: an annual output of 300 million yuan of health care products companies, providing 10,000 jobs, and paid 40 million yuan revenue, reduce health insurance costs 500 million yuan.
Clearly, though experienced difficulties and frustrations, but in frequent disputes and mistrust of health care products industry, its development contribution to society is enormous.
"Health food industry has done well, not many successful products," "hard earned money! Prepared to consider a career change," around me, some friends sent so often lament. Indeed, advertising bombing, the terminal's overwhelming, prices sky high over the formation of the market ahead of looting, coupled with quick success in Happy Valley-like enclosure, holding high-beating, gradually in the minds of consumers had a better The landscape has become a Road imperfect memory.
According to the China Consumers Association conducted a survey, the current health care products in the promotion of domestic content does not comply with national laws and regulations of up to 73.5%, which functions on the product accounted for 42.1% of false propaganda, not health sector approved, unauthorized promotional products accounted for 31.4% of health functions.
Not difficult to see, the majority of health care products business is a lack of long-term planning, they meet in the market and offer quick and tough, not to say strategic layout, and the fight at the tactical level, can not wait for all the social resources of a full realization of the night for money. Health care products this muster of fanaticism and irrational for the entire industry is languishing.
The traditional marketing model as the previous channel, the media, human and other corresponding high cost, making several big giant Competition advocacy has become an exercise financial strength, it is undeniable that the traditional marketing model to meet different levels of consumption needs, convenience and choice of variety on the purchase of the target customer's awareness is high, and over a broad image of virtually the enterprise is also a hint, more conducive to stimulating the potential desire to purchase, so it now looks like it is a more mainstream model. But it is necessary to change the kind of extensive "advertising + terminal" form of dependence, and in the pre-sale, sale, after-sales service to enhance business innovation and human values the unique products.
Now follow suit, follow some of the service-oriented philosophy of marketing models, such as Meetings marketing, tourism marketing, etc., to direct marketing and word of mouth, take one to one, one to many interactive marketing communication methods to meet consumer individual who needs and a higher level of service to satisfy the craving, quickly occupied the minds of consumers of resources, the operation of some products have made certain achievements, but because of the narrow self-publicity, features the single, extraordinarily high product prices , the corresponding limitations are obvious. That induction of a limited consumer, to draw, make a wish, and often lead to peer swarm behavior is often not very practical people are psychological, you think, if every manufacturer had sent salesmen to the consumer, especially the elderly, database actually used to collect nominal tracking, isolating focused their attention on the policy, how terrible it. Thus the health products industry, conference marketing Ye Hao, experience marketing worth mentioning and some other trekking color color direct model and not a health products marketing in the mainstream model of the.
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