Significant Strategies to Creative Effective Business Cards
Business is all about networking. It’s all about knowing people and making the right contacts. From quarterly trade shows and conferences to coffees in the morning and lunch meetings, social and human contact is important. Everything you do should network your business. Who knows the person sitting next to you in the plane or the one you smiled to while waiting in line for a Starbucks coffee may be your next prospect.
Sounds a lot of work right? Not really. If you know how to network effectively and use the right materials, you can be sure to network effectively. One good strategy to use in your networking effort is the business cards. For decades, business owners have been using these cards to give their contact information to their customers. They have trusted these simple cards to exchange information with their prospects. If you are serious about getting known in the market, then it’s time you start investing in business cards. Here are simple strategies to use in your business card campaign:
1. Be unique. It may be as simple as creating a uniquely shaped business card or printing promotional labels at the back of the card. Whatever you decide to put in your cards, it has to be unique and exceptional. You can also consider using an effective marketing strategy such as giving away five cards every day or pinning your cards in bulletin boards to maximize market exposure.
2. Invest in new business cards. If you haven’t changed your business cards within the past three years, chances are your contact information is already out of date. You need to order new cards now to update your information. But if upon inventory you still have 800 cards left out of the 1000 you last ordered, it’s time you reevaluate your business cards. Does the design doesn’t catch your prospect’s attention? Is your marketing pitch isn’t enticing enough? Take a look at your business card printing now and create a design that you can be proud of.
3. Use a high quality business card holder to keep your cards clean and crisp. Business card holders do more than keep your cards neat and clean. They give your business cards a good presentation. There are many designs of card holders to choose from today. From classic to artistic and unique designs, the market has it all. If you want to convey a professional look, go for the elegantly designed holder, but if you want a flashy or fun image, the social card designs are best for you.
4. Keep your cards with you at all times. Anywhere you go, your business cards should be with your all the time. Keep in your car, your briefcase, drawer, gym bag, coat, suitcase, and just about anywhere with you. After all, you never know when you would meet a potential customer. So, never ever leave home without your business cards.
5. Practice handing out your business cards. For people who are not very comfortable and confident in handing out their business cards, you can try practicing the manner you present them. Stand in front of the mirror and observe your gesture. You can also observe how other people hand out their cards and try to copy the gestures that show positive results. Keep in mind that the actions you gesture when giving out your cards will reflect on you. So, to really get a positive first impression, hand out your cards properly.
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