Why did dealivore have a tough time standing up to the other sites?
Dealivore was one of the premier sites to introduce the concept of group buying to the Indian market. In this method the sites played the role of a mediator in getting together a large number of customers with common interest and then offering them a deal on certain products and services. This is called group buying. When an item or service is bought in bulk the firms agree to give a large discount. This is offered to the customer as deals.
Since dealivore was a Hyderabad based company most of the deals were offered for firms and companies in and around the city of Hyderabad. Most customers found the deals offered by dealivore to be on the profitable side. This increased their customer population. The word of mouth method of publicity served well in the case of dealivore and the following of customers grew substantially.
The dealivore complaint list was relatively short and this was mainly because they dealt with deals in a small area and hence the list was easy to recheck and problems could be easily solved. Most of the firms that offered deals were firms that had a long standing business in the city so it was in the best interest of the firms and the dealivore site to provide the best deals and keep the customers happy. Such a combined effort ensured the success and growth of both the sides.
One of the complaints against dealivore was that the deals were not available for other cities and mainly concentrated in the area in and around the Hyderabad city limits. This was true and the site was working on the idea of expanding their circle of services to areas outside the Hyderabad city limits. For a self-financed site like dealivore, the idea of expansion was one that required a lot of thought and planning. The advent of other major sites, with a lot of financial backup, came as a hard hit to the survival of dealivore.
The customers, who look only for a more profitable deal, quickly turned to the other sites that offered a wide range of deals and offers, panning across the country. Their deals also include various well-known brands and companies. This was enough to win over the customer strength of dealivore. These newer sites also had a huge strength of workers in the purchase and sales section, customer care section and delivery section. This was the main element in the formation of a more efficient model for execution of sales. This was hard to compete against.
The dealivore customer care sector, though efficient and sincere, was seriously outnumbered by the other sites. This also was a hard hit for the company. The dealivore site provides their customers with the best deals that the city of Hyderabad has to offer so this site is perfect for those who live in this city. Since the site focuses on such a comparatively smaller area, they have a better chance of providing the citizens of Hyderabad with dream deals that other sites may not be able to offer. The citizens of the city of Hyderabad will be familiar with the firms and companies whose deals are on offer at dealivore.
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