LG flat-panel TV market gone against the tide to return to Japan to promote the
Japan Home Appliances Companies have not yet out of the "haze", LG is bound to set off a strong return to competition for new markets, a new price war will subsequently performed. From the current situation, Samsung Has been fully out of the Japanese market, LG's re-entry in addition to catch up with Samsung to prove their strength, their own development plans and the status of the Japanese market is also their "comeback" of the important reasons
LG plans to return to Japan Flat Panel TV Marketing strategy to promote the market odds in Adversity geometry?
According to foreign media reports, the surpass Samsung, the world's second-largest TV maker LG will return to Japan later this year. It is learned that, LG is working with Japan's major Electronic Retailer negotiations in the hope to return to the Japanese flat-panel TV market.
This is bound to lead to LG and Samsung in the Japanese television market, the price of war. In addition to Samsung, LG will face Sharp Sony and Panasonic flat-panel TV manufacturers. According to sources, LG plans to introduce in the Japanese market before Christmas, its Tablet PC, including 30-inch and 40 inch LCD And LED TV.
Although LG, the Japanese market essential, but as a national brand account for more than 80% market share market closed, Japan, the major flat as fierce competition between giants. LG 2 into the Japanese market, the final odds geometry, will once again defeat, is still unknown. Why return to Japan
LG TV Market? Samsung, LG in the television industry's "grievances," a long time, Japan is only one of its front. But the present situation, Samsung has completely withdraw from the Japanese market, LG's entry in addition to catch up Samsung to prove their strength, their own development plans and the status of the Japanese market is also their "comeback" for important reasons.
Although early in 2008, LG Zengyin brand influence enough reason to stop in Japan Sell LCD TV, but the mobile phone and computer LCD monitor did not occur. And through the development of recent years, LG youth consumer groups in Japan have accumulated a certain brand market power "capital." This return to Japan for the LG has laid a good "mass basis."
Early April this year, LG mobile phone sales in Japan reached beyond 300 million units total, 09 to enter the market before the 10 year history of the best records, which extend the product line makes LG think the time has come, also contributed to their determination Second, a Japanese TV market.
More importantly, over the past year, the global economic crisis appliance manufacturing industry is facing enormous challenges, the collective losses of the Japanese home appliance business continuity. In comparison, LG's performance is quite good. LG Electronics in 2009 fourth-quarter results, LG Electronics sales surged 12.5% to 434 million, breaking the previous record, operating profit reached 2.3 billion U.S. dollars. So successful, LG confidence in returning to the Japanese market.
And China's consumer electronics channel head of the Union of the Preparatory Committee, said: "As a follow-up impact door Toyota recall, the Japanese bubble in the quality of myth disillusionment, Japanese people began to loose its own products and superstition. Therefore, Japan household appliance market is no longer the ice one. LG This time the Japanese market, ice-breaking trip, though challenging, but the outlook is more optimistic.
However, the industry that long ago Samsung, Sharp was fined for operating panel price is 1.5 billion, LG decided to return to the Japanese market opportunity.
Will be staged at a new round of price war?
After a year of financial crisis, Japan's home appliance business suffered major damage, only the Sony one will be 41 billion yen net loss. Today, the Japanese home appliance companies have not yet out of the "haze", LG a strong return to the market is bound to set off a new battle, a new price war will subsequently performed.
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