What is Search Engine Optimization
What is Search Engine Optimization
SEO, or Search Engine Optimization, was once a buzzword bantered around by web masters and designers. Now it is an important part of every businesses marketing and online strategy. There are literally millions of active websites on the internet today with more coming online every week. SEO is important for these sites so that they do not get lost in the crowd. At its heart SEO are the processes and techniques that help web content and websites be accessible to relevant search queries. The goal of SEO is to drive high quality traffic and leads to websites and is measured in a couple of different ways. Page ranking is perhaps the most important measure of SEO strategies and campaigns. Having a high ranking is the best way to ensure traffic to a site. Scottsdale SEO company Dynamic Search stays on the cutting edge of new technology and techniques, bringing the highest quality SEO to local Arizona businesses.
How does Google affect page rankings?
There are new ways to reach potential clients and new ways to enhance web visibility. The highly competitive nature of ecommerce, seo and internet marketing has inspired some unscrupulous techniques of SEO. Google, and other search engines, affect page rankings by periodically updating their search algorithms to eliminate poor quality sites using unethical seo practices. The upgrades are intended to enhance user experiences and to increase the quality of hits returned by web searches. Over the last year Google has released a string of updates. The most notable are Panda, Penguin and Venice. These updates help searches return fresh, localized, high quality web pages.
Content drives traffic
No matter what the website, it’s the content that drives traffic. Google’s updates are designed to weed out sites with what it considers to be poor content. In the past links were one of the best ways to get your site noticed by search engines. The theory was that the more links a site has the better it is. This sparked massive link selling campaigns across the web. Websites could buy links by the thousands. However, these links could be from anywhere including sights that may actually hurt your rankings. Google, in an attempt to curb this practice introduced changes to its algorithms last year that have been labeled the Panda update, in honor of its creator. Links are still an important part of any SEO strategy but now they will be graded by the search spiders.
Localized search results
Some of the changes are helping locally focused internet marketers like Scottsdale SEO company Dynamic Search. Changes introduced in the Venice update give higher rankings to locally based web pages and businesses. In the past searches required geographical data in the query to ensure local results. Now, Google uses your location to help it rank sites by their proximity as well as their relevance. Regardless of your location or business, it still takes time to build a quality SEO network and Google is on the lookout for sites with the highest quality and relevance.
Google and other search engines are affecting how SEO is used. Local SEO company Dynamic Search is on the cutting edge of the new technologies.
The article about Scottsdale SEO
is written by Asher Elran who contributes articles on
scottsdale search engine optimization
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