"Tips" to help the industry work together leather exports by 50% – She
Last year, although the raging financial crisis, but together Wenzhou Leather Industry Co., Ltd. is contrarian attack, frequently make moves to re-play "export boxing", has already made good "results." According to the statistics, the company's 2009 year to achieve annual output value of 200 million yuan, of which achieved export delivery value of 49.97 million yuan, an increase of 50.48 percent, the export of outstanding performance in the industry.
It is understood that work together to leather industry in Wenzhou Synthetic Leather Company is one of the industry-coming talent, industry, high-profile 2002 obtained the right to export. "Actually this is a self-export right, but had previously been useless. 2008 before we have not to trade as companies focused on marketing strategy, leading to export business has been stagnant," the reporters came together to leather industry companies, in charge of foreign trade, Li Jin-hua Deputy General Manager briefed reporters. Beginning last year, the company began to attach importance to foreign trade, and spent great efforts in crisis-ridden "smoke" in the international market competition, "cake", mastered it quite smoothly, company's two leading products, and garment leather shoe leather opened in Brazil, South America, Europe, the United States states, Russia and other countries markets.
Reportedly, the company adopted the "Tips": First, "going out" exhibition last year, took part in Milan, Italy, India, Brazil, Hong Kong, Wenzhou and other places show, participation fees alone spent more than 100 million; second is Rapid development of new products, through the International Exhibition accurately synthetic leather colors, and materials of the latest fashion trends, promptly followed by leading-edge product development; the third is "bringing in" foreign talent, in 2008 the company is only one person to do foreign trade last year increased by 8 people.
For this year's foreign trade, Li Jin Hua confident, "Our export target is one million, to continue to increase the number of exhibitors to strengthen the market research, speed up product development, foreign trade continued to increase manpower to ensure that the export goals."
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