The Famous Advertisement of Brand Nike Products
The development of Nike was like the fire so that the Nike quickly dominated the market. The Nike according to each person’s body weight, foot type, speed, training habits, designed different styles. Different prices, styles, multiple rates of a variety shoes has met different consumer Diversification of Nike shoes, the price difference, style differences, giving consumers more choices. Nike’s culture represents a pioneering and enterprising culture, the company’s image and the old business are different.
In the year of 1976, Nike’s property had been increased from $ 8.3 million to $ 14 million in one year. Nike’s development was like wildfire and spending heavily to develop a new kind of running shoes. Nike air heel was used to embed the Ministry of inflatable cushion, and it was a trump card in shoe technology. The cushion is more flexible, comfortable, and stable than the foam rubber sponge. Now, almost all of authentic Nike shoes are embedded with the cushion. Interestingly, consumers are not aware of this mystery, while, this is the reason why Nike shoes own high quality and performance. Sales staff tried to spend a lot of thought, and achieved satisfactory advertising effectiveness. The planners designed the concept of “window”, so that everyone can see the shoes’ interior design. The posters had attracted consumers significantly and made them clear to understand that the Nike air was better than other sports shoes.
Two years later, Nike’s sales quadrupled. To the later 1970s, Nike had nearly 100 researchers, many of whom were biological, chemical, experimental biology, engineering, industrial design, chemistry degree and a variety of those related fields. This strong research power helped to develop more than 140 different styles of products, many of which were the most innovative and most advanced technology. These styles, different prices and multipurpose products had attracted thousands of runners. A wide range of runners would think that Nike was the best shoe producer because of its multi-function shoes.
Relying on a never-ending corporate philosophy, Nike owned the market share of 33% through the planning of new products to market and strong sales. Finally, Nike squeezed into the “iron triangle” originally built by Adidas, Puma, and Tiger as sales star. In 1981, Nike’s market share had reached to 50%, ahead of Adidas and other companies, Knight himself into the “Forbes” Celebrity Edition, as one of the richest 400 people.
The culture of Nike reflects the individual athlete’s spirit, including, freedom, courage, and perseverance. The distinctive feature of the concept of Nike’ culture is different from the traditional corporation, and Nike is the pioneering company with adventurous spirit. In their green state of Oregon, the company has cultivated a well-designed culture. A veteran manager recalled that it was like a full foot in the brotherhood of the environment, and the colleagues were happy to drink together, talked about sports, and active and self-proclaimed anti-traditional character. Every 6 months, Knight’s management team would get together and discuss strategy, which is famous for the “catfight”.
And the Nike Company did not stop its progress, they launched the new fashion Nike Free Run 2 for runners. They meet the runner’s demand in summer or high tempreture days. You may also like the Free Run 2 Nike.
Shop from us for the best Nike Air Max 2012 Womens running shoes for exercise! And the Nike Free Run 2 US 12 mens shoes can also be a good choice!
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