Social Marketing: How to Promote your Content
Jennifer Abernathy, founder of The Sales Lounge and author of The Complete Idiot’s Guide to Social Media Marketing shared an abundance of useful ideas in terms of how to promote content by way of social media.
The Benefits for your Organisation
Your brand could gain several ways when you formulate unique, interesting and informative content made for your target market.
Benefits include: attracting more qualified leads, gathering good quality traffic, informing and nurturing sales prospects, most
importantly, establish confidence and loyalty.
For professional services companies, becoming your own publisher is already a must.
Here are Abernathy’s tips when it comes to advancing one’s content. Each one is followed by a short description regarding its essence and application to professional services.
1. Make the most of your emails. Of course, everyone knows all the practices related in regards to culling email addresses and then summing them up into a database. However, what happens after that? For professional services companies, thriving nurturing campaigns rely on delivering worthy emails to the respective individuals on the list. Some important questions to consider: a) Are you making useful and interesting content and then publicising it in social media in order to foster better engagement? b) For your list to improve organically, what are your concrete ways and actions to attain that? Take into account sharing your white papers, research studies and blog posts so that to further enhance your email’s importance.
2. Take control of your technological influences. Word of mouth referrals have been the usual benchmark when it comes to lead generation. These days, digital technology is highly influential. That’s why you have to keep up and take charge with the online referral partners, sponsors, prospects, as well as your friends. Take note that if you got the right connections, you have unlimited opportunities.
3. Get into Infotainment. Gone are the days that infotainments are simply exclusive for celebrities. On a daily basis, Youtube has approximately 4 billion video views, thus was ranked as the 2nd search engine worldwide. Therefore, it’s not surprising that video is the foremost instrument for extending to the professional services. Infotainment could take into the forms of webinars, ebooks and infographics. Some factors to remember when it comes to infotainment: a) be real and strategic b) focus on the relationship and most importantly, take note that c) individuals are joined by common interests. In social marketing, it all starts with the pictures. The future is in videos, mobile and TV. So think about how your company wants to be marketed and represented.
4. How about iTunes and Podcasts? True, some traditional marketing methods are indeed getting outdated. So why not try different new devices such as iTunes and Podcasts in order to further reach out to extremely mobile and busy target audiences with your content?
It’s worth the effort.
Whether professional or personal interests, people usually coordinate themselves with similar interests. That’s why if you provide fresh and useful content to your market, you’re on the right track in building the right connections.
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