The housing market regulation door window industry affected enterprise must reasonable transformation
The housing market regulation as real estate downstream of the doors and Windows industry are affected, particularly those of the high-end products, sales is decreased obviously. And those in the production of high-end products is the enterprise and the impact is bigger. So, with high-end product production is the enterprise to be able to continue to develop, must find a real estate policy regulation to deal with new way, and that is reasonable transformation.
With the new situation of the enterprise how to reasonable transformation this problem, the author interviewed, foshan city, guangdong province, some famous aluminium alloy door window managers of business, they see the problem has a different perspective.
From the production material look, wooded tilt and turn window need a single comparison of raw materials, and not as aluminum alloy material have many options; From the production cycle look, the production of a wood, short requires two, thirty days, long requires five, 60 days, and the production of aluminium alloy door is a short week, long is just twelve, three days can. So many production enterprise of wooden door, see the advantages of aluminium alloy door, have to do the transformation aluminum alloy doors and Windows.
Interstellar door industry executive vice general manager QinHuaiZhou: real estate policy adjustment, the affected our sales of high-end product, so we the production a transformation, namely the high-end product all production to key production high-end products and part in the production, the low end products turn type.
Tain always think: this year, the new real estate policies and make a line of city house turnover down. Timber lift and sliding door is in the real estate industry downstream, hard to avoid can be affected, especially high-end products and the impact is bigger. We interstellar door key market is high-end products, this kind of situation will affect our the development of the enterprise. So, in order to deal with real estate control situation, we decided to product transformation, namely the high-end products of all production to key production high-end products and part in the production, the low end products transformation.
At the same time, we also see, the state’s policy mainly is to suppress a line of city house prices, and two, three city house prices are not too big effect, so two, three city market space is very big still. This year, our country economy the first quarter in good condition, but the second quarter doesn’t succeeding, makes a line of city many migrant workers, they return to work. Some of them and return home, buy a house or to build houses, so for two, three city household building materials industry provides more business opportunities.
At present, in many of the aluminum door window enterprise, to stand out, in an invincible position, the first is the social security systems. The good quality of the products only, the enterprise can continuously developing. And then the product innovation. Because door window market, follow suit phenomenon serious, so the product to keep high industry innovation, and establish brand culture, to the fierce market competition, stand firm and his heel.
To sum up, the product is a product of the top priority transition of orientation. Product and brand positioning, according to its own conditions for choice, for enterprise’s is the best. So, for enterprises to select do high-end products, or do the low end products, and, according to its own conditions, have a choice.
Saving energy demand plastic doors and Windows market industry can seize the opportunity
Last year, China plastic doors and Windows in the town of new residence market share to 55%. Though the proportion is very high, but in fact is down from three years ago, especially in the southern market, plastic doors and Windows market share fell more, when China town in new residence more than 70% use plastic doors and Windows.
On one hand, it is the other door window competitiveness. Around 2000 plastic doors and Windows sprung up, and in the short term to good heat preservation sex, anticorrosion, occupy a lot of traditional aluminum alloy doors and Windows market, aluminum alloy doors and Windows was almost be compelled a big city say new residence market. But almost a two years, aluminum alloy doors and Windows industry increased research investment, new thermal insulation performance is good high-grade the alloy window, adornment the good performance of color aluminum alloy doors and Windows, heat preservation adornment performance is good aluminum wood doors of the appearance of new products, and make the competitiveness of the aluminium alloy door ask obvious rise, begin to have the capacity and plastic doors and Windows rob market.
On the other hand, is also plastic doors and Windows long-term excess capacity, low quality competition, new product development is slow consequences. Because investment overheating, plastic door window industry since 2003 are in serious excess capacity, fierce competition makes the industry in the mire of the price war, lead to plastic door window quality issue is very outstanding, serious impact on the industry competitive power, and long-term price war more led directly to the new product development is slow. In the fierce competition, not to advance is to go back, PVC sliding window and Windows to the performance of the industry can hold for it entered. The ministry of construction a officials have made clear plastic door industry to the concerns of the creative ability of science and technology. He said that, based on the doors and Windows in building energy saving, the importance of construction ministry this year to the national develo
pment and reform commission has proposed funding for Windows and doors single project, he I still tend to make plastic doors and Windows, but find four experts, can put forward the feasible project, a very disappointed. Reference plastic doors and Windows industry mature countries, such as Germany, the plastic doors and Windows industry pattern is roughly a dozen companies and 1000 or so medium-sized enterprise, large enterprises to scale, a high degree of automation and occupy the major markets, medium enterprise with high technology content of a single species to win.
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