Got a big promotion coming up? Get a refill and much more point-of-sale equipment
Where do shops get the bits and pieces they need to make sure that people can see their advertising, though? You never really think about things like ceiling hooksfor poster hanging and shelf-edge ticket displays, but they have to be sourced from somewhere, and that somewhere is Index. The company has long been the first place many stores visit to restock their point of sale equipment. Its range of stock is extremely varied, suitable for any individual corner shop or national chain.
The flagship product of the store is the Hang-Strips trademarked brand. When you see packets of batteries or packets of sweets hanging from the shelves, there’s a good chance that they’re hanging from Hang-Strips, which are long strips of plastic that are designed to be attached to the shelves, and feature hooks that products can be hung on. There are a number of designs that can be ordered, depending on the product that you’re planning to hang on them, as well as special Hang-Strip loading machines. Simply load the product onto the Hang-Strips as the machine turns them for you – customers have reported that using them significantly decreases loading times, so you can get popular products back on the shelves as quickly as possible when they run out.
In addition to Hang-Strips and their accessories, the retailer also provides a huge amount of other point-of-sale equipment for any occasion. It has recently added free-standing pedestal dump bins, which can store chocolate bars, cosmetics, toiletries or any other small products that you might want to draw your customers’ attention to, whether it’s a product launch or a special promotion. Its branding sections can be customised so that they correspond with whatever product it’s currently housing. The retailer has also recently begun selling two-way poster holders to go with its poster hangingequipment – they attach to windows via suction cups, and have six sections so separate promotional materials can be inserted on both sides to appeal to those window-shopping and those already inside the store.
Alternatively, if you don’t see anything on the website that looks like it’ll perform the task that you need it to, you can always contact its successful in-house design and development team to have them create a bespoke product just for you. Highly trained, experienced and working with high-quality machinery, the team is able to produce examples and proofs so that you can talk through the design and reach a final decision.
The company’s vast experience and huge range of point-of-sale accessories means that every store should be able to find the promotional aids they need to make that special sale or reputation-making launch a success. Represent your products to the level they deserve.
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