Armani Jeans – Effortless Style
Armani Jeans is a bridge-line collection formed in 1981 by Giorgio Armani, with denim at the heart of everything it does. It is a line that has a lot of freedom when it comes to design, don’t expect Giorgio Armani’s signature simplicity, the colours used are more diverse than those found in his higher end lines. It has been such a well-received collection that Armani Jeans is now known almost as a brand in its own right with an assortment of like-minded followers who have perhaps never bought from the original line before. With each new season they manage to come up with fresh looking designs that perfectly capture the mood of the months ahead.
They put out a varied bag of apparel meaning you can find anything from accessories like underwear and caps to knits and t-shirts so whatever the part of the outfit you’re looking for, you can find it within their collection. One thing in particular that stands out for armani jeans is how each type of apparel is done right, they don’t apply a one style fits all approach to their clothing, so you won’t find a t-shirt with the same design as a hoody or vice versa. Individualism is key here. Despite each piece being unique, the collection still sits together well, complimenting each other perfectly so it’s easy to put together the right outfit.
The products are mainly sold in department stores, although there are 15 freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan. This casual, easy to wear offshoot of the Armani family still retains the qualities that the company as a whole is known for and has that signature Armani style. One thing that the founder, Giorgio Armani realised is that prestigious, high-end fashion is a universal language; as a result his fashion house has far outgrown its Italian roots and is now a globally recognised name within the fashion industry.
The denim jeans are the key focus of everything Armani Jeans does; because of this their jeans have garnered a reputation for being some of the best men’s denim you could ask for. They are jeans designed for comfort as well as appearance, showing that having to suffer to look good is an outdated notion. You can expect to find mostly regular and slim fits forming the backbone of what the line puts out onto the market.
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