Creativity Sets the Business Apart from the Competition
Internet marketing may seem the most cost-effective marketing strategy these days. With social media and email marketing requiring less effort and money to do, business owners are encouraged to take advantage of this marketing channel.
However, not all businesses can leverage on Internet market. Businesses whose target customers don’t spend a lot of time online are still required to invest in print marketing. The good news is there are ways to do print marketing today that won’t require so much money. With the right strategy and a little creativity, any business can gain success with only using print marketing.
Nonetheless, both Internet and print marketing should be taken advantage of to gain better market mileage even if working on a bootstrap budget. Here are some of the creative ways to advertise a business that you might want to look into:
- Reinvent your business cards. Get rid of your old text and graphic business card. It’s time to try a more creative and unique way to present your contact details. Why not try a unique shape or perhaps attach your card into a magnet so it can be placed on fridge doors or metal surfaces? The more unique the cards are the better. Once you have your card printed, bring them with you anywhere and leave them everywhere. In doing so, word will spread gradually and your business will eventually become a household name.
- Leave your brochures and catalogs in the appropriate places. Don’t be confined in handing out your brochure or catalogs through mail. Take every opportunity to get them in the hands of your target audience. Thankfully, discounts on brochures and catalogs are available in all print shops today. Simply find the printing companies that will help you maximize your budget.
- Print flyers and postcards with your complete contact details. This doesn’t only include your phone numbers and mailing address but your website and email addresses as well. Print them together with the specials you are offering. Then leave them in offices, hotel lobbies, and other appropriate places. Be sure to ask for permission before leave your materials.
- Be professional in social media. Social media is a popular means of getting in touch with prospects these days, but remember to be professional at all times to convey a credible business image.
- Start a referral program. Allow your customers to earn rewards or incentives for every referral that they can make. Create a referral program that will be hard to resist. Inform your customers about the program. Announce it through your newsletter or brochure. Don’t worry of the extra cost. Newsletters and brochures from printplace and other print shops today don’t cost a lot so even if your budget is limited you will still be able to afford them.
- Provide free or discounted offers. This is not a new strategy but it still proves to be effective especially in generating new customers and repeat sales. A free gift or discount is hard to resist. Anyone who sees it will surely be encouraged to avail of it. Understand that the modern marketplace is full of competition. This is enough reason to tap into the marketing power of freebies and discounts.
Creativity is good in business. The more creative you are in relating to your customers the better the results will be.
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