Clothing Labels help a Clothing Company Grow
When shopping for clothes, what’s the first thing you look for? Style, fabric, or design? Perhaps all of them; after all, you want to buy clothes that fit your kind of style. However, there’s one thing that you perhaps do all the time when shopping for clothes but you are not aware of doing—looking at the labels. It’s the small tag often placed at the back collar that contains important information about the garment such as the manufacturer details, brand, size, and care instructions.
Labels are actually an important part of a garment, but it’s also one of the most ignored. In their desire to create catchy and stylish garments, business owners often forget about the labels for their clothing line.
Understand that a good label for clothing is the best form of advertising a garment business can ever have. It will represent the company and its brand long after the products have left the store. It will also set the quality of the garments and communicate credibility to customers. When a customer likes the designs and garments he bought from the store, he will surely keep the business in mind on his next purchase.
Each clothing company will require a different kind of label. The choice will basically depend on the kind of garments created by the company and its image. Two of the common types of labels today are printed and woven.
- Printed labels. With the printing technology available today, printed labels now come in different forms and designs. Different colors are available making them look more vibrant and captivating. Printed labels can be created in various materials such as silk, nylon, cotton, and satin. Word of caution: pick a permanent ink that won’t wash away easily despite repeated washing.
- Woven labels. This kind of label also comes in different designs, colors, and printing options. This is what most garment businesses these days use. Although a bit pricey than printed labels, this will provide a more permanent label that won’t wear out easily despite repeated washing. Woven labels can be made of satin and damask.
Both labels are ideal for use in all types of clothing, but the styling will basically depend on the business. It’s important to decide which kind of style will best fit the business image. Likewise, the placement of the label should be decided carefully. This will greatly help in positioning the company’s advertising campaign.
A customized label is ideal in order to make the brand and the company memorable to people. The trend these days is to create creative and unique labels that will make the company stand out. Although a custom label is ideal, the company has to still consider the best kind of design that will fit the business.
The good news is low cost labels are available these days. Whether printed or woven labels are desired, there are printing companies that will provide inexpensive labels. Some even offers discounts on labels that will prove to be beneficial for the company. By simply finding the right print shop, there’s high chance to get customized label at affordable cost.
It’s important to be original and unique on labels. When the company’s clothing line starts flying off the racks, it’s the labels that people will look for to prove that they are buying the exact garment they want.
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