How to promote business on you tube using videos
Whether one runs a small business from one’s home or work for a large corporation, a person can use YouTube to promote his company. YouTube is a video-sharing site where anyone can upload videos for others to view. The trick is determining the right kind of video to upload, and then finding a way to profit from YouTube viewership.
Youtube is much more than watching a music video of your choice. It has become a media destination where the business community searches for videos that can resolve their business problems.
Set your business objectives to get started on You Tube
• Benchmark your current results so that you can monitor progress
• What do you want to achieve and by when?
• How does this fit in with your business? Are you creating content as a business already or does your business need a content strategy?
• Who is your audience and what do they want to hear?
• What measurement tools are you going to use?
• Do you have any company policies about distributing content?
• Define goals to measure.
YouTube Marketing
Upload all your Business video assets such as a conference that your business has spoken on, messages to your Customers…anything. By uploading content to YouTube, you open it up to an audience who will find, watch, share, and distribute it for you.
Key tips when uploading video include:
• Give your videos searchable titles, descriptions and tags
• Keep your videos up to date.
• Keep content fresh with regular uploads.
Some of the tips for using YouTube to promote your business are:
Copy What Works
Generally, the videos that work well are funny, weird, or useful. Find out what videos in the market have the most views, high ratings, most comments or most subscribers.
Put Keywords Everywhere
The best way to help people find your videos is by including your keywords in the title, description, and tags.
Steal Keywords from Popular Videos
Search for the most popular videos in the market and then copy the tags they have listed. This will increase the possibility that your video will be listed under “suggestions” when someone views that video.
Customize Your Channel
Before uploading your videos, customize your channel (profile) and make it look attractive. Include some information about you and a link to your site.
Add Your URL to the Description
Add the “http://” version of your URL to the beginning of your video description so that people can click on your link and visit your site.
Use Multiple Calls to Action
Some of the calls to action to use on YouTube are:
• Please rate this video.
• Follow me on Twitter.
• Find me on Facebook.
• Subscribe to my videos.
• Visit my blog for more great videos.
• Embed this on your site.
• Please post your comments.
• Send this video to your friends.
• Check out my channel.
Soft-Sell
It is not advisable to ask people to buy your stuff after watching your videos. Most people aren’t ready for this. Plan your marketing funnel and you will see a much better response in your online advertising.
Create Playlists
Playlists are a great way to get your videos watched by a lot of people.
1. Add your video to a new playlist
2. Add great videos on the same topic
3. Choose a stylish name for the playlist
Promote Your Videos
Just uploading videos to YouTube is not enough. You need to promote them. Here are some ideas:
• Embed your videos in your blog.
• Email your YouTube link to your friends and contacts.
• Ask people you know to tell their lists and contacts.
• Write an article about your video and post it to article directories and forums.
• Post your video to LinkedIn, Facebook, Twitter and your other social networks.
• Ask people to share – When posting on social networks including “Please Retweet” or “Share this with your friends” really helps.
Create Great Content
Get an audience via content which is useful and relevant. Create content for the viewer, give them something they can benefit from.
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