6 Ways to Achieve Outdoor Advertising Triumph
What’s the one form of advertising that will be experienced by people 24 hours a day and 7 days a week? If you say outdoor advertising, you are right. This kind of advertising includes billboards, posters, bus signs, airport ads, promotional stickers on benches and many more. Among these outdoor ads, billboard is the widely recognized avenue.
Unlike other forms of advertising media, outdoor ads are more creative so they look less boring and more memorable. With the technology available these days, it’s now possible to target more consumers wherever they are. Although a bit expensive than other ads, there are great benefits to this form of advertising. However, you can’t just put a sign out on the street and assume that it will be enough to get the word out. If you intend to get the most bang from your marketing dollars, here are important pointers to consider:
- Put them in high traffic areas. Since you will be spending money on your outdoor ads, you might as well put them in areas where most people will see them. You need to research on places where they will be highly visible. Of course, the cost of each ad will depend on where they are placed.
- Consider your target audience. The success of your ad will depend a lot on your ability to target the right audience. For instance, if you are targeting well off consumers, don’t put your ad in areas there low income families are. Again, this will require thorough research.
- Make your message brief and direct to the point. Remember that people will only pass or drive by your ad; they won’t stop and read your long message word for word. This makes it important to create a short but detailed advertisement. In just a few seconds, people should already understand your point.
- Be creative and catchy. Next to being brief and to the point, outdoor ads should be catchy. They should have captivating images and witty headline. The combination of both will give people a reason to look at your ads.
- Get your brand out there. When you advertise your product, don’t just advertise it as the product itself. Some of the successful businesses today don’t even mention their product on their ads, but they focus on the brand. Take Nike as an example. You may not recognize some of their products, but you will always remember the Nike “swoosh” place on all their products and ads.
- Have a strong call to action. If you want people to do certain things, ask them to do it. If you want them to call you, give them a phone number. If you want them to visit your website, lead them to it. Give them the URL to visit. Simply implying to people what you want them to do is different from telling them what to do. Get the message across. Tell people what you want them to do and it will bring you good results.
If you know where to look, you can easily create outdoor ads that are affordable and compelling. You can get cheap stickers, posters, signage, and other if you find the right supplier or partner. With the right combination of graphics and message, your outdoor sign will surely work advertising miracles for you.
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