iPhone App Marketing Strategies
The Internet is truly the gateway to hundreds of different opportunities to make money online. One of the biggest and fastest rising opportunities today is for application makers for the Apple iPhone. But this is not quite as simple as just making the application and then expecting people to flock to it automatically. There are a lot of factors that are involved in becoming a successful app creator and iPhone app marketing is definitely one of the most important ones. This is because there are so many people on the Internet that you literally have to make yourself be seen and heard before anyone will even pay attention to your application. Here are a few statistics for you that were unveiled at Macworld 2010:
- For the palm pre, there are currently 1,000 applications available, for Android by Google there are 20,000, and for Apple’s iPhone there are over 140,000. That’s a lot of competition and a lot of people that have the capability to drown you and your application out.
- By the end of 2010, the development of iPhone applications can triple the current number, and it will reach a minimum of 300,000 apps. That is a sign of a very fast growing network, and having the right iPhone application marketing is going to get you ahead of the pack.
- There has been a whopping 30% increase in the number of iPhone developers in the last 3 months. That means that each month, the number of people that you have to compete with rises as much as 10%. Can you imagine with that is like if there are over 140,000 applications for the iPhone?
Now that you know what your competition looks like, you must be more and more convinced that you need to take iPhone app marketing very, very seriously. Doing this right may just be the thing that you need to make you successful. If you are serious and you want to make the most of what this budding industry has to offer you and your application, then heed the following marketing tips and tricks:
- For those of you who have not yet created the application, make sure that you do your research first. There are a lot of ways to be able to tell what kinds of articles are in demand the most. This is a race to produce the best kind of application that are in demand.
- After creating the right application, you then need to name it properly. IPhone app marketing will be a whole lot easier if the name of the app is fun and easy to say. Think of something that will roll off the tongue.
- Now the first thing you have to do when you start your marketing process is to make sure that your application’s website is quite compelling. What you need here is a site that will be able to give all the information in a span of few seconds. You also need to make sure that the navigation, if there is any, is easy to understand and that the website loads easily and that it does not have a lot of bells and whistles.
- Do not hesitate to spend money on your iPhone app marketing. It takes money to make money, and spending money on a great web designer, for example, may just pay off more than you think. Creating something mediocre because you did not want to spend extra cash will just end up making people think that your application is mediocre as well.
- Get your application reviewed. There are many websites that cater specially to iPhone application marketing, so submitting your application to be reviewed in these websites will automatically give you an open market that is searching for applications that are good enough to be reviewed on a website.
- Create a free or trial version of the application. In the same way that food is given out as a sample when it is first released, you need to let people try a version that is free. Create a limited version of the app and send it out for people to try. Chances are, if they love the application, they will be running to your website to buy the full version.
- Make a big fuss about your application! Your iPhone application marketing will only be as important as you make it out to be. You yourself need to make a big deal about your application, or else no one else will.
- Make use of the press! Make a press pack for the press, and give it out to all the right people. Making friends in the press is a big step for your iPhone app marketing, so make sure that they stay happy.
These are just some of the marketing strategies that you can make use of. Do not be afraid to explore on other things you can do! Remember, even if you have the greatest application that has ever been created in the history of iPhone applications, no one is going to know and care if you do not market it properly.
About The Author:
Dot Com Infoway is a multi-national information technology company based in India, with offices in Netherlands and the United States. An ISO 9001:2000 certified multi-disciplined IT company, DCI is a Microsoft Gold Partner and Sun Associate Partner and a proud member of the prestigious NASSCOM and STPI. For more than a decade, Dot Com Infoway has been offering a full suite of information technology services to numerous small, mid-sized and enterprise class clients in the Americas, Europe, Australia, Africa and far-east countries. DCI’s spectrum of services includes Custom Software Development, Mobile Application Development, Mobile Application Marketing, Web Design and Development, Internet Marketing, iPhone App Development , Content Management Systems Development, e-Commerce solutions development and other complex software development projects that serve the needs of B2B and B2C clients.
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