Applications of SMS Marketing
The SMS messages should be interesting to read and should also contain some information that the end users could use. It is quite convenient and cost effective to send an SMS – one that acquaints the users with firms offering new products and services. One could reach a customer and make a connection with him through such messages. Messages are not impersonal. Consequently, web based sms marketing and sms text messaging go a long way in building strong customer relationships. The end users are moved by the fact that the brands that they are subscribing to have an interest in them other than a purely business one.SMS marketing has become a popular choice with advertisers and marketers because of its reach and cost-effectiveness.In stepped the innovative technology to help businesses grow and spread brand awareness among the masses quickly and effectively.Bulk SMS marketing offers an instant, active and extremely affordable way for businesses to reach customers.
Think service first, sales later: People respond much better to service-oriented messages like appointment reminders, announcements of items being back in stock, and messages without an overt marketing message.
Don’t abbreviate or use slang: ul b lol’d at best and not understood at worst. Trust me. If you want to be taken seriously, just don’t do this.
Tell them how to get out: Any good SMS marketing platform will allow customers to unsubscribe by texting a word such as “STOP” to your number.
Send messages at appropriate times of day: Ever had your mobile go off at 3 am? Not nice. Most people sleep with their mobiles in the room with them. Don’t give them a reason to STOP your messages.
SMS marketing is advantageous for both the company and its customers as it hits the target like a bullet, hence ensures proper communication.Bulk SMS gateway is a useful mean to send messages to people who do not have mobile phones or SMS enabled phones to send and receive SMS messages. These days most of the companies prefer to choose bulk SMS messaging as it is a spam free way of communication and also saves a lot of time and the resources. SMS marketing is always better than a telephonic communication as there is a lesser chance of disturbing the customer with unwelcoming phone calls.Sending bulk SMS is one of the best and intelligent marketing strategies which help the companies save time, resources and money. The modern fast paced life leaves one very little time for them. People generally don’t have the time or patience to listen or read various offers and services. Therefore it becomes quite difficult for various business companies to communicate with their probable customers.
SMS marketing is a rapid, inexpensive, and highly effective way of getting messages to your customers, and establishing profitable long-term relationships. SMS Marketing has an average open rate of over 98% compared with email open rates which can be as low as 30%, or even less.People use sms marketing for different reasons. A majority of consumers target the strategy as a means of getting promotional items and discounts. This has made advertisers to continually use this tactic to supplement the marketing campaigns of organizations. The recipient in this case has the choice to opt-in on the service which makes them receptive to the information that will be sent their way.Short message service is the most used data application on the globe. Users actively exchange and receive messages using sms. This is the trend in poor as well as relatively developed economies.
SMS branding refers to a service where a mobile phone marketing company programs the messages of a business so that every time they are sent, the name of the business or any other preferred name appears as the source of the message instead of a phone number. Phone text marketers should, therefore get the timing of their messages correctly and avoid sending them at odd hours of the night. Businesses are usually advised to find a mobile marketing service provider that can brand their messages as this would make them appear more genuine to skeptic recipients.
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