Location is difficult not stop trying new ways to expand Suning Paradise – Sunin
Site is not difficult to stop speed shop, Suning, Dazhong and Yongle to try new ways
Home appliance chain in Happy Valley enclosure, shop expansion has not stopped, but the new store's location is becoming increasingly difficult, as Gome, Suning, Dazhong and Yongle four giant expansion of the number one problem. To this end, they are constantly trying new ways to expand. Dazhong and Yongle of the joint venture listed company on March 7, the two sides announced a joint venture operation in some areas. This week two, Suning announced a partnership with Makro, the chain with a new development model continues to expand.
Suning expansion route through Makro
3 14, Suning and the Free Trade Association Makro Commercial Co., Ltd. signed a strategic cooperation agreement. Suning will take over Makro's appliance business, full access to all the Makro supermarket chains in China, the future Makro new shop also will cooperate with Suning.
As the world's 500 Dutch retail giant Makro's performance has been poor in China, most of the supermarkets were later traded to the Lotus. According to the Trade Association Makro Commercial Co., Ltd. General Manager Anton said Makro next 2-3 years, 6-8 in Beijing to open large pay-and-carry supermarket, 2010 opening at least 30 in the country home about shop. Makro with Suning's cooperation will be exclusive, Makro will fully withdraw from home appliances business, turn to the Suning Appliance business.
Suning Management District executive director of North China, said Fan Zhijun, Makro will be made available for each store from 3000 to 5000 square meters area to Suning, Suning settled in Beijing and Tianjin will be the first of five existing Makro supermarket, then this model of "cloning" across the country.
Supermarket new model of cooperation to develop home appliances
Fan Zhijun says the future where there are Makro Suning, Makro will be considered in selecting the site, Su Ning's business model. Makro stores in the door first will become Makro and Suning two brands to find a good shop can Hou Suning Makro attracted to, "have their own site team can face chain Extension . "he said.
Fan Zhijun that this collaboration is operating on the two sides complement each other in order to achieve maximum sales. The bridge before the holly Suning stores and Auchan, B & Q to become neighbors, three ways of containing each other, "but they are not at the level of co-operation. But in the same MALL, unrelated in operation."
Fan Zhijun said that this year the chain Suning expansion in the capital market will persist past the development model in the same time, ongoing cooperation model of innovation. "The cooperation with Makro is the first step in this chain of development strategies." He believes this partnership to create a home appliance chain supermarket chain with a new mode of cooperation, such cooperation will become a trend.
Disadvantaged regions to develop medium and large bundle Paradise
Dazhong and Yongle of cooperation can be said to set up a new field of home appliance chain competing relationship. Dazhong and Yongle electrical appliance agree, both sides in advancing the process of the national chain with a saving of resources, but also an effective expansion strategy, that is to keep each in Beijing and Shanghai, the situation of absolute advantage, using both joint venture expansion in their respective areas of weakness, joint opened up new markets to counter the country of beauty and Suning.
Both invested 120 million yuan respectively, set up in Xian and Qingdao, each having a 50% stake in two joint venture companies, and has been the official carrier earlier this month. Song Hong, general manager of Dazhong said that the two joint venture companies will take to expand the market for the large and medium and the mission of Paradise, to further increase its market share in Xi'an and Qingdao, and increase their market the right to speak. SONG also revealed that the two sides also reached a new agreement that the two sides are not in Shandong and Shaanxi will establish an independent subsidiary.
In addition, the SONG also revealed that the two sides are actively looking for areas with development potential joint venture to improve both access to regional markets in the new competitive.
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