Make First Impressions Count – The Importance of a Great Logo
Logos – they are all around us. Packaging, cars, clothing, and many other brands have their own logo that sets them apart and makes the brand instantly recognisable. Well-designed logos create immediate impact and imprint themselves in the brain without you realising. If you’ve ever attempted a logo quiz online you might surprise yourself at how many logos you actually know. Don’t worry, we’ll wait whilst you go and find a logo quiz online. Go on…
Well, how did you do? The chances are that you got a good proportion of the logos correct and that’s because the brain is very good at retaining information about images. Your brand should be memorable and attract potential customers whenever possible. That doesn’t mean that you necessarily have to use a complex logo or a brightly coloured logo. Some of the best logos in the world are very simple in design – think Nike, BMW and Apple.
However, given its potential marketing appeal and versatility, it’s important that the design of your logo be easily identified with your company. Many companies choose a logo that incorporates their company name as it’s immediately apparent who you are. You might also want to include some graphical elements such as pictures or photos. Think about how easy your logo will be to incorporate on company stationery or onto your business card. Make it too fussy and you’ll be paying horrendous printing costs and lose your audience.
The Components for a Good Logo
When people think of the word ‘logo’ they usually imagine a single graphic or a symbol. The fact is that a logo is usually made up of three individual parts:
Logotype: The logotype is the name of the company presented in a unique font. A good example of this would be the Coca Cola logo. Again, this is instantly recognisable simply from the font. There are thousands of fonts on the market and if you have the budget you could even have your own unique font designed for you.
Icon: This is the symbol that can make your brand stand out. Think of the Nike ‘swoosh’ symbol.
Slogan: This one is not always used, but many companies choose to have a catchy slogan or their tag line positioned somewhere within their logo.
A good logo can incorporate all, some or one of the elements above and which you choose will depend on your personal preferences. A good logo designer will be able to second-guess your wishes and produce a number of logo prototypes that tap into your company and what you want to present.
Designing a logo is one of the most exciting parts of starting or revamping a business. It’s the one time when your business will really seem like it’s ready for trading and that you’re ready to face your public. We offer a complete logo design service that offers excellent value for money and the perfect way to get your brand noticed.
If you would like to find out more about our logo design services in Glasgow, we’d be delighted to hear from you. We are one of the best Glasgow Web Design service providers.
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