Discovering the resignation of painstaking manual white toy – Toys, entrepreneur
Yong Wang in a well-known investment bank. But one day, she says she wants their own business.
The original, she went to the United States meeting, where she first saw the hand Plush Toys Shop, feel very new. She would like to, plush toys popular children's favorite in dental surgeries or the car is placed on plush toys, they are indispensable partners children. The City bears such as Mark hand-stuffed toy store, is very popular abroad as a model. When choosing a toy for her install the "heart", to take his name, you gave her life and emotions. It is not only the child's favorite, is also a friend, unique gifts between couples. Moreover, filling the spot cotton also allows parents to rest assured of the steps to the small animal can cultivate children's clothes and other aesthetic and color matching capabilities.
Although no business experience, but a strong interest hesitate to set up her company, and seek to Mark Steven bears in China Proxy Right. Can do together is not so simple after that. Where she thought, this little Toy store Involved from procurement to design, from production to marketing, from brand marketing, store management to every aspect of the problem, can be said to be "small but complete."
First is to find stores. At that time, she is looking for Bus Moon Avenue store. One day, she drove through China Science and Technology Museum, coincides with summer, the square was full of children playing. "This is probably a good place!" She thought. Foreign Science and Technology Museum can be no rental store. WANG Yong Ruanmoyingpao It took a year's time, finally made available for Science and Technology Museum promised to give her a piece of space, but not the decoration, not even a nail nails.
Finally had a good store, Yong Wang then proceeded to sell its preparation. She calculated, a toy 500 for at least the cost of production is 10,000 yuan, plus 30 kinds of toys, clothing is the number of paragraph 100; if not let product into three non-product, the main standard, tag, packing the production of 10 000 were also much; plus equipment, stores, administrative expenses … … So, with very limited funds to complete the project started, Yong Wang expenditure projects in all are almost mean. To the factory visits, she lives in the workers dormitories; purchase machinery and equipment, after her old professors to ask their own parts from the hardware store to buy think about how to assemble; to save shipping costs, she ran rings outside their delivery; to hire a small staff, she swept all the manual operation of machinery. A filling machine and equipment to 40,000 dollars, she simply could not afford such a store. So when it opened, she took a big piece of board, covered with a mountain of cotton, by hand to cotton stuffed plush toys.
Because there is no relevant experience, no knowledge of the industry, no market channels, not enough resources, there is no specialization of the team, Yong Wang worked hard to rely on their own step by step. Among the most to her scratching is the clothing. Hand-made toys as an important part, plush toys and ultimately, to be with clothes, can not amount simply no manufacturer willing to produce. Her first look around Beijing, and later went to Tianjin, Hebei, Shanghai, Yiwu, have to find a lap to go after the discovery of Guangdong, where most all things, main materials, accessories, spare parts, additional services and so complete, large-scale low production costs. And some large older workers themselves to open a small factory on the outside, they take small orders but customers buy their own materials. WANG Yong run on their own material, find their own look, their design, pit one against ten.
To toys into life "hand toy bar" quick start
2004, at the China Museum of Science and Technology Museum B an obscure corner, Yong Wang's hand-stuffed toy has finally opened up. Business model is based on semi-finished products show their children the way before us, the customer to select their favorite toy, will experience the whole production process?? Selected toys, recorded sound, personally filling cotton, dress, named, produced a birth certificate, birth ceremony a partnership home, machine, love, emotion and thought as raw materials, to complete a unique personalized gifts, and give their unique personality and life. Clothing plus toys be 90-200 per month. For example: Some students pick a semi-finished lion toy, and then hands full of cotton to the toys in the toy placed inside a heart, but also for its selection of a Brazil shirt, and then to the computer to it take the name, shot a birth certificate, a living toy was born. Three children is too busy to keep one side of the parents taking pictures with the camera to them, we happily enjoying themselves. Yong Wang Hai Ba details of every happiness in words, sound recording added to the Cubs in the form of the body, attracts a lot of adults.
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