Expectations from SEO
Technology, or in this case more specifically: the internet, has affected every sphere of life. The way we live and work has also been affected to a great deal. A few years ago, people didn’t have the glut of gadgets they do and now there are so many devices that have internet access like iPads, iPhones, laptops, PCs, tablets, mobile phones et al.
Needless to say, large part of the population and many target markets for countless businesses are online at least at some point in the day. Businesses have recognized this fact and have tried to build their presence online to reach out to their target audiences.
This is the reason why internet marketing is gaining momentum even amongst brick and mortar businesses. Online marketing comprises search engine optimization, pay-per click and social media marketing etc. Each of these methods has its own advantages and disadvantages. Let us look at SEO more closely.
Organic search engine optimization is one of the best ways to garner visibility for your business since it improves your sites’ ranking in the search engine further translating into more sales for you. And so, with time this field has also become very competitive.
Moreover, some “experts” have started going over the top with their advertising. So you’ll generally hear things like immediate results, top search engine ranking, submission to thousands of search engines et al. Misleading statements like these can be very harmful.
People need to be given the true picture of the results and the work that goes into it. A successful SEO strategy takes time to build and should be developed according to your product or service and be targeting potential customers.
Moreover, the keywords that you use should be relevant to the business and have a decent search count to be of any use to the business and the website in general. So relevance is something that should be kept in mind while designing your marketing and SEO campaign.
There so much that goes into building a quality SEO campaign and personally I think that the process used for SEO should be as transparent as possible so that all stakeholders are in the loop. That way any secret and possibly disastrous methods, which include random link building, being used are eliminated.
Finally beware of anyone that tries to sell you quick, short stop solutions for your business which will end up leaving your site in a bad way.
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