LED color TV, 55 inch LCD to the countryside "definitely will sell"-LE
, A new round of Bringing home appliances , Color TV to the countryside bidding round announced. Including 55-inch LCD TV, LED LCD TV and a number of "high end" products and
LG , Samsung, Sharp and a number of high-end brands all the list, as home appliances to the countryside in the history of "the most brilliant winning lineup," one.
Before the early tender, "high-end color TV" Let's go to the countryside of a phenomenon in the industry experts had predicted below. Last year in December, the relevant state departments to adjust the product price ceiling appliances to the countryside, including color TV products from 3,500 yuan to 7,000 yuan to upgrade. At this time, as sales of color TV market, the largest one-size 42-inch products, the average price has dropped to 6,000 yuan. TV countryside products has made the adjustment of the maximum high-end products made in the countryside among the array is no suspense.
However, the tender results be so included
LED TV , 55-inch LCD TV scene clearly exceeded market expectations. Average price from the product point of view, 42-inch LED TV averaged more than 10,000 yuan, 55-inch product is the average price close to 20,000. These products can be joined to the countryside, not help people think, what the quality of how these products, it is worthwhile to buy; product positioning high consumers can not accept; manufacturers are not many problems there are profits.
Protection products, manufacturers sufficient profits, consumers can rest assured
LED TV and 55-inch TV is no longer the current average price of the original intent of the cost of high level of marketing strategies in different companies. According to statistics, more than 50-inch TV for less than the total color TV market, 9 percent, LED TV accounted for less than one percent market share, both in the market are all rare things. Therefore, the manufacturers of such products are established on the high end of market positioning. Pricing rules in accordance with home appliances, high-end products, at least in the profit is 10 times more common products: huge profits, so prices are high. Even TV companies claim that, even if the LED TV prices down 30%, they are still huge profits products.
From upstream resources of view, LED
LCD panel Product costs than conventional light source products into the following only two, 55-inch LCD TV panel costs are not outdated 42-inch products 150% or less. For the liquid crystal TV, the cost of occupying upper panel machine cost as much as 70%. The high prices in these markets and large-size LED LCD TV panel costs are not the end-market performance as "lofty."
The above analysis we can see the countryside to participate in the activities of LED TV and 55-inch LCD TV, control the price of 7,000 yuan is not a problem. Under such a product without a price "cut corners", manufacturers can still have very high profits. Actually, Skyworth,
Hisense Other brands lowest price 42-inch LED TV, if the discount of the bonus gifts, already down 7,000; city market 55-inch LCD has the lowest prices down 8,000 yuan.
Other hand, the current round of home appliances in the Countryside, after winning a number of small brands have been eliminated most of the remaining brands are weathered many years, the market impressive national, and global big brands. These enterprises in product quality and quality of management processes and has a good brand customers trust. Although their participation in rural areas of product prices low, but also off not shoddy. Big brand products consumers can buy, even if the brand will do to resolve these problems, or exposure, and become the brand the scandal, the market impact of temporary sales is small, lost his long-standing brand reputation will not try to .
Products market, even if the amount is not, "trees" effect is also evident
According to official statistics, in 2009 to carry out home appliances to the countryside activities throughout the country, the market effect of lower than expected. Among them, the biggest factor is the
Guangdong
, Shandong, Beijing and other traditionally been considered the strongest of the rural consumer market, has become a household appliances to the countryside, especially the TV to the countryside activities seriously hinder the provinces, the market quite embarrassing.
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